Ecommerce Braintrust

Kiri speaks with retail industry analyst Andrew Lipsman who is a prolific researcher and thinker on the topic of retail media. Kiri and Andrew discuss the potential of in-store retail media, whether retailers could band together to challenge Amazon’s dominance, work underway to standardize retail media measurement, and more.     

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Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes retail media networks, grocery ecommerce, D2C brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day. 

The episode features Kiri's conversation with Brian Walker, Chief Strategy Officer at Bloomreach. Brian is a veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce.

Brian serves as Chief Strategy Officer, leading the Company’s go-to-market strategy. Prior to joining Bloomreach Brian has held a wide variety of roles in the market including leading Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, leading commerce technology research at Forrester Research, as well as leadership positions at Amazon & Expedia.

The episode features Kiri's conversation with Afton Kenyon, Sr Ecomerce Manager at Slate Milk, she started out in a small family-owned honey company as marketing. Since then, she went through multiple different categories and aspects of ecommerce across retail brands, and agency life. 

This is a great episode for those who are earlier in their ecommerce career or managing/coaching more junior team members who are interested in progressing in their ecommerce career. 

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Afton was first on the podcast in 2019 when she was pretty new to the world of Amazon and ecommerce.

The episode features Kiri's conversation with Caroline Adams, Senior Strategic Account Manager at Acadia, where she manages clients who trust Acadia to grow and manage their Amazon sales channels. They recap the Amazon Maturity Matrix, a research report which was published last year. 

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Caroline has spent the majority of her career as a product marketer across various industries from consumer product goods to publishing to not-for-profit. As a true proponent of learning, she morphed into the ecommerce world and was trained by an ex-Amazon employee. She joined the Agency side of the business about 4-5 years ago and loves working along clients to help them reach their Amazon goals.

The episode features Kiri's conversation with Juan Munoz, a PPC Specialist at Acadia, where they discuss the recent changes on Instacart and what to look forward to in the future.

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Before joining Acadia, Juan was a Sales Account Manager at Amazon, managing Key Accounts at the European level, focusing on the UK and Spanish marketplaces. 

In his free time, Juan enjoys researching new emerging e-commerce markets, and going on hikes with his dog named "Whopper".

In today’s episode, Kiri speaks with Dylan Ander, founder of SplitTesting.com, Acadia’s most recent acquisition. They speak about CRO, marketplaces like Walmart and Amazon, and more.

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Dylan Ander is a Serial Entrepreneur with deep expertise in all areas of digital marketing, diversifying his experience and businesses in both B2C and B2B companies. 

In this episode, Kiri and Damiano discuss their research, dive deep on two of these new metrics, and what brands can expect from the research launch on March 23. Register for the research here. 

Most brands are stuck using basic metrics like ROAS and impressions when it comes to their Amazon DSP campaigns, but these metrics provide a very narrow view of performance. Data within DSP is robust, and brands should be using more sophisticated metrics that are tailored to the stage of the customer purchase journey that they are trying to reach. This will provide a much deeper understanding of their DSP performance.

Kiri Masters, head of retail strategy at Acadia, and Damiano Ciarrocchi, retail media manager at Acadia, have spent the past 3 months researching the components of existing Amazon DSP metrics. 

In today’s episode, Kiri speaks with Jamie Roller, Associate Director of Growth Channels at Dr. Squatch. They speak about growth through the DTC channel, the channels Dr. Squatch is selling on, Amazon DSP, retail media networks, and more.

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Jamie is the Associate Director of Growth Channels at Dr. Squatch, a men's natural personal care brand. In this role, she is responsible for driving strategy, growth, and management of Dr. Squatch's Growth/Marketplace Channels including Amazon and Walmart.com. She has spent the last 10 years in global strategy consulting and working at several market-leading, high-growth eCommerce companies. She is obsessed with everything eCommerce and is also a productivity geek. 

In today’s episode, Kiri speaks with Paras Shah, director of omnichannel shopper marketing, retail media & consumer promotions at Georgia Pacific. They speak about retail media, how Georgia Pacific adopted RMNs, and more.

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Georgia Pacific is a paper company that manufactures household names including Quilted Northern toilet paper, Angel Soft toilet paper, Brawny® paper towels, Sparkle® paper towels, Dixie plates & cups, and Vanity Fair napkins.

In today’s episode, Kiri speaks with Zlatana Pejovic, a Senior Account Specialist at Acadia. Zlatana shares her experience of working with Bobsled and now Acadia, her takeaways from working with numerous apparel and footwear brands, reorganizing large catalogs, Amazon, etc.

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