Ecommerce Braintrust

Today Kiri speaks with two guests, Matt Krueger, Vice President of Digital (Amazon & DTC),  at EastPoint Sports, and Matt Volk, Director of Performance and Analytics for Pure Play at KEEN. They discuss retail media.

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Matt Krueger is the Vice President of Digital (Amazon & DTC) at EastPoint Sports. He began his career with pure play sporting goods retailer Eastbay.com under the Footlocker umbrella. He has 10+ years of eCommerce and Marketing experience in the footwear/apparel space with the past 3-5 years focusing on Amazon + Global Marketplaces. With a passion for the digital shelf, organizational transformation, and team structure; Matt has recently moved into the CPG / Hardgoods space to lead the Digital business for EastPoint Sports', a private-equity-backed company and the leader in indoor/outdoor sporting and recreational games. 

Matt Volk has spent his career in eCommerce across a variety of marketing and analytics roles, including managing data warehouses, defining paid media, and developing content management strategies. He has worked across pure play retail, DTC, and most recently the omnichannel brand side at KEEN footwear. These experiences have given him a well-rounded view of the commercial market, product lifecycle, and cross-functional requirements for success at retail. In his current role as Director of Performance and Analytics for Pure Play at KEEN, he's driving the continued digital transformation process by optimizing retail media, delivering best-in-class content, and overseeing robust analytics capabilities.

They both worked together for the retail media at KEEN.

Today Kiri speaks with friend, collaborator, and Sr. Director of Digital Strategy at Nestle Health Science, Ingrid Milman Cordy. 

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Ingrid has been a thought-leader in the DTC, Digital Marketing and eCommerce space for the past 15 years. Leading Digital Growth at many of the fashion, beauty and CPG brands that you know and love like MAC Cosmetics, elf Beauty, Ann Taylor/LOFT, Pepsi, Nuun Hydration and more. Her passion for connecting the brand, creative and technical development has resulted in award-winning digital experiences and growth that are relentlessly consumer focused to deliver proven results. 

Ingrid is also the host of the “human-centric retail podcast” Infinite Shelf, where Kiri made a few guest appearances in Season 2.

In today's podcast, Kiri speaks with Paulo Cesar Bacarin Filho, eCommerce team leader at the personal care brand Tom’s of Maine, for our “Retail Media Deep Dive” series.

Tom’s of Maine is part of the Colgate-Palmolive umbrella and is a market leader and an “OG” in the natural segment.

In today’s podcast, we are talking with Katie Buczek, about Retail Media. Katie Buczek leads the Ecommerce business for Amazon, DTC, and retailer websites at Totes Isotoner. 

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Katie Buczek is a Senior National Account Manager with Totes Isotoner, the world's leading designer, marketer, and distributor of functional accessories in the rain, cold weather, and footwear categories.  Having spent her 20+ year career in the fashion footwear and accessories space, for the last six years she has been immersed in Ecommerce.  

In today’s podcast, we are talking with Christina Kranz-Kissel, about Retail Media. Christina has 16 years of experience in ecommerce, and shares some of her insights about RMNs, campaigns, budget, planning, and more!

In this episode, Kiri shares a recap of her presentation on a Forum for Retail Sales Leaders for CPG brands.

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In today’s podcast, we are talking with Mike Karlsven, about the new report “In It To Win It” which is a collaboration between Bobsled and Analytic Index. The report was launched just last week, and Kiri and Mike discuss the basis of the report, what they found out while doing the research, and more.

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In today’s podcast, we are talking with a returning guest, Andrew Lipsman, about the Insider Intelligence report he authored entitled Digital Shelf for CPG brands 2022. 

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Andrew Lipsman is a Principal Analyst at Insider Intelligence, focusing on retail and ecommerce. His recent coverage includes grocery ecommerce, retail media networks, D2C brands, social commerce, holiday shopping, and Amazon Prime Day.

Previously, Andrew was SVP of Marketing & Insights at comScore. He has been a regular contributor to the Journal of Advertising Research and is frequently quoted by leading news organizations including the New York Times, Wall Street Journal, and Advertising Age.

Last week, Kiri was announced as an honoree for Ad Age 40 under 40. In this podcast, she shares a few lessons she learned along the way since she founded Bobsled seven and a half years ago. These lessons may be helpful for anyone looking to find their journey in life or career. 

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Kiri, Damiano, and Logan are talking about the Amazon Prime Fall Deal Event which is expected to happen in the first half of October. They are talking about Prime Day preparation on the PPC and organic side of things as well.

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