In today’s podcast, we are talking with John Rossman about his consulting company, his first book, the Amazon principles and so much more!

Make sure you tune in to find out more!

John Rossman is a business strategist, operator and expert on digital transformation, leadership and business reinvention. He has consulted with many great brands including Novartis, Fidelity Investments, Microsoft, Walmart, and Nordstrom. He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation. He is the founder of Rossman Partners, a management consulting team helping clients compete and win in the digital era. He is an operator and builder whose love is diving into business problems and customer needs designing solutions and business opportunities. He is a former Amazon executive responsible for launching the Amazon marketplace business in 2002. He has authored three books –  The Amazon Way book series and The Digital Leader Newsletter.

In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 central departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts. 

This is the second of the 2 part series about the Amazon Vendor Central business model. 

Make sure you tune in to find out more!

In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 major departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts. 

Kiri and João cover some of the main questions we get from our clients regarding Vendor Central. This episode will have two parts, make sure to tune in next week, for part 2!

In today’s podcast, we are talking with Paula Ersly, Head of Social Strategy at Acadia, who has been working in social media strategy for over seven years, with a focus on organic channel management and creative execution that drives engagement. She has worked across a variety of industries, from travel to sexual wellness. She’s based out of Asheville, North Carolina, where she enjoys making ASMR hiking content for her personal TikTok.

In today’s podcast, we are talking with Celia Van Wickel, Kantar’s eCommerce and digital commerce expert, leading syndicated insights focused on digital commerce trends, including last-mile delivery players and Amazon. Celia and Kiri talk about takeaways from Kantar’s Digital Commerce Conference.

Celia is an insights veteran who has focused on shopper and omnichannel insights in her time with Cars.com, Walmart, Lowe’s, and Mattel. 

Prior to Kantar, Celia was with Coca-Cola where she was the eCommerce insights lead, influencing eCommerce, DTC, and digital foodservice strategy. Celia has been quoted in various industry publications such as Grocery Dive and Business Insider and is an active contributor on LinkedIn focused on the latest digital commerce news. 

In today’s podcast, we are talking with Phillip Jackson and Brian Lange from Future Commerce, a retail media and research brand. Kiri, Philip, and Brian are discussing VISIONS 22, the new extensive audiovisual trends report by Future Commerce.

Phillip Jackson is co-founder of Future Commerce, a retail media and research brand, and heads up Commerce Strategy at Rightpoint, a 2021 Forrester CX Strategy Challenger-rated consultancy.

Brian Lange is the co-founder of Future Commerce and an industry veteran, with over a decade of experience on the agency side of commerce. 

Future Commerce is a retail and e-commerce-focused media company with newsletters, podcasts, and research to help brands grow with purpose.

Make sure you tune in to find out more!

In today’s podcast, Kiri shares the poll results around what brands plans are for Prime Day and projections on this year’s event. Amazon’s Prime Day has been set for July 12 and 13th this year, giving brands a short window to put in place the best advertising strategies to boost sales and support their brands.

Consumer demand will be dampened this year, and the current inflation rate, as well as macroeconomics, will possibly impact the demand on this year’s Prime Day. 

Ross Walker, Senior Advertising Manager at Bobsled, an Acadia Company, joins Kiri Masters on the podcast today to discuss his point of view on seasonal demand for categories and products.

Chad Crowe, Partner and Head of Operations at Acadia, joins Kiri Masters on the podcast today to recap his takeaways from Google Marketing Live 2022.

In today’s podcast, Kiri and Ross give their first thoughts about Amazon Marketing Cloud, a new tool, which was introduced by Amazon recently. 

Make sure you tune in to find out more!

Ross Walker is a Senior Advertising Manager at Bobsled, an Acadia Company. Ross has been a long-time contributor to the podcast and has been in the digital marketing industry for 6 years with a focus on Amazon Advertising for the last 5 years.