Ecommerce Braintrust

In today’s episode, Kiri speaks with Jack Ogilvie, Partner at Acadia, where he coordinates a team that designs service solutions for clients who are looking to make the best use of every marketing dollar - whether that is through SEO, performance media, Amazon and retail media, analytics, or organic social.

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Jack has the good fortune to speak with 10+ brands each week about their marketing issues and needs and combined with 16 years in the industry across all functional areas, this allows him to pattern-match quickly and ask some great questions. 

Before Acadia, Jack started and built a digital marketing agency Techwood Consulting, which was acquired by Acadia approximately two years ago.

In today’s episode, Kiri speaks with Sergio Zuluaga, CEO of Maaji, a Colombian summer lifestyle brand. They speak about how their brand broke into the US market, Amazon, what worked and what didn’t, and more.

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Sergio Zuluaga is married to Marcela and father of Emiliana, a 16-month-old girl, and Luciano, a boy who hopefully will arrive in March. He is currently the CEO of Maaji. Sergio has 7 years of experience in the fashion industry, more specifically working in Maaji.

Before that, he worked in finance for 7 years, in departments like risk management and investment banking. He’s very passionate about analytics, technology, sustainability, and how the mix of these elements could transform the industry in the near future.

In today’s episode, Kiri speaks with frequent guest Russ Dieringer, founder of retail insights company Stratably, about Stratably’s new Amazon Advertising Benchmark Report. 

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Russ Dieringer is the founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands.  Each week, Russ creates impactful, practical, and easy-to-digest research that speaks to all layers of an organization, helping them see further around the corner of what’s coming in retail.

In today’s podcast, we are speaking with James Thompson, the SVP of Performance and eCommerce for Nutrabolt overseeing digital globally for the C4 Energy, Cellular, and Xtend brands.

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With more than 15 years of experience in digital marketing, a decade on Amazon, and extensive experience leading global D2C businesses, James is driven by improving all individuals on his teams which translates to brand performance. He is an avid surfer having surfed professionally in his early 20’s, free dive spearfisher, a husband, and a father to 2 energetic children.

In today’s podcast, we are speaking once again with Scott Walldren, the Director of SEO for Acadia.

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Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for Dentsu international. In addition to SEO, Scott has managed millions in paid search spend for national brands at Digitas and Razorfish and as a consultant inside and outside of startups. He lives in the far north Atlanta suburbs (close to Lake Lanier) with his wife, 3 kids, and 3 cats.

Incidentally, he has some hands-on experience (albeit about 10 years old) setting up a store, product feeds and running ads on Amazon when he was at Case-Mate.

In today’s podcast we are speaking with Scott Walldren, the Director of SEO for Acadia.

Make sure you tune in to find out more!

Scott Walldren is the Director of SEO for Acadia since October 2022. Previously, he spent 8 years developing and eventually heading up the SEO practice at 360i for dentsu international. In addition to SEO, Scott has managed millions in paid search spend for national brands at Digitas and Razorfish and as a consultant inside and outside of startups. He lives in the far north Atlanta suburbs (close to Lake Lanier) with his wife, 3 kids, and 3 cats.

In today’s podcast, we are continuing our conversation about CDPs with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to clients. 

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With a mind for analyzing, Seth took a number of routes in the data-driven retail universe before winding up as Acadia’s Head of Analytics. It’s a position that calls for easy explanations of complex issues.   

In today’s podcast, we are talking with Seth Hirsch, Head of Analytics at Acadia, where he serves as a translator between Acadia’s number-crunching analysts and the clients themselves, explaining client needs to the analysts and data-driven solutions to clients. 

Make sure you tune in to find out more!

With a mind for analyzing, Seth took a number of routes in the data-driven retail universe before winding up as Acadia’s Head of Analytics. It’s a position that calls for easy explanations of complex issues.   

Today Kiri speaks with a returning guest, Russ Dieringer - founder of Stratably, a company dedicated to elevating the digital IQ of leading consumer brands. Just like last year, Kiri and Russ share their predictions in eCommerce, for 2023.

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Over the past 5 episodes, Kiri has spoken with 6 brand-side ecommerce practitioners about retail media. 

As an emerging discipline and marketing channel, people touching retail media want to understand how retail media is organized, managed, and viewed within other organizations.  

While new surveys & benchmarks are being published to show the stats, its also extremely useful to sit down and learn how others are doing it. 

Make sure you tune in to find out more!