Ecommerce Braintrust

In today’s podcast, Kiri talks about how Amazon is looking more like a social media platform, how much it’s now dedicated to video content, lifestyle content, and influencer content, and what tools she is recommending to brands to use to their advantage. 

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In today’s podcast, Kiri is once again joined by Calvin Lammers, the SVP of eCommerce at TRUFF. They are discussing the DTC model, what it used to be, is this the end of it, and what they see in the future of DTC.

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At TRUFF, the truffle-infused condiment brand, Calvin oversees all digital touch points and platforms for the digitally native brand that has seen rapid online and offline growth since being founded in 2017.

In today’s podcast, Kiri is once again joined by Paula Ersly, Head of Social Strategy at Acadia. They cover influencer marketing, how to work with influencers, and some of the best tips and tricks for working with influencers.

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Paula Ersly has been working in social media strategy for over seven years, with a focus on organic channel management and creative execution that drives engagement. She has worked across a variety of industries, from travel to sexual wellness. She’s based out of Asheville, North Carolina.

In today’s podcast, Julian Galindo, a Client Project Manager at Bobsled is hosting the new episode. He is joined by Matt Gallagher, a PPC Specialist at Bobsled. 

Many brands are trying to get an edge on Amazon and stand out from the competition. To do this, there are all the Amazon programs like Amazon ads, Amazon Posts, and Prime Exclusive discounts. But there is also a vast “gray area” of tactics and tools that some sellers are using to get an advantage. Today we’re going to discuss some of those tactics, and whether we think they are worthwhile pursuing.

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Matt worked with various Amazon and ecommerce brands in a wide range of fields including Grocery, Personal Defense, and licensed merchandise. Previous experience in those roles has included PPC, Organic SEO, Operations, Project Management, and implementing other ”gray hat” tactics.

In today’s podcast, Kiri is joined by Thales Ferreira, Project Manager at Bobsled. They cover Thales’s previous experience with working with managing sourcing products abroad and all the logistics hurdles of bringing them to the US to sell on Amazon.

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Thales Ferreira spent most of his career focusing on project management, and international and domestic logistics (7 years ago) in the pet category (since 2008). Made the transition to Amazon account management 5 years ago. 

In today’s podcast, Kiri and Russ are promoting their upcoming research report “The 4 organizational factors driving Amazon success” in today's podcast. Register for the webinar or download the report next week!

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In today’s podcast, we are talking with John Rossman about his consulting company, his first book, the Amazon principles and so much more!

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John Rossman is a business strategist, operator and expert on digital transformation, leadership and business reinvention. He has consulted with many great brands including Novartis, Fidelity Investments, Microsoft, Walmart, and Nordstrom. He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation. He is the founder of Rossman Partners, a management consulting team helping clients compete and win in the digital era. He is an operator and builder whose love is diving into business problems and customer needs designing solutions and business opportunities. He is a former Amazon executive responsible for launching the Amazon marketplace business in 2002. He has authored three books –  The Amazon Way book series and The Digital Leader Newsletter.

In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 central departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts. 

This is the second of the 2 part series about the Amazon Vendor Central business model. 

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In today’s podcast, we are talking with João Couceiro (Kow-Sero) da Costa who is based in Portugal and is a Client Project Manager at Bobsled. Previously at Amazon, he worked in 2 major departments: Global Catalog Operations and Retail Account Management, both focused almost exclusively on the Vendor side of the business, especially Retail Account Management where he had the sole purpose of growing vendor accounts. 

Kiri and João cover some of the main questions we get from our clients regarding Vendor Central. This episode will have two parts, make sure to tune in next week, for part 2!

In today’s podcast, we are talking with Paula Ersly, Head of Social Strategy at Acadia, who has been working in social media strategy for over seven years, with a focus on organic channel management and creative execution that drives engagement. She has worked across a variety of industries, from travel to sexual wellness. She’s based out of Asheville, North Carolina, where she enjoys making ASMR hiking content for her personal TikTok.