This week we are joined by Mike Ferone of Full Circle Brands. We will discuss some of the costs/overhead that Amazon places on brands that don’t exist in other channels or are more legible in other channels, like co-op fees, chargebacks, and prep fees. Do you want to know what kind of things your 3PL does or how to identify partners in the marketplace - you’re on the right spot!

 Make sure you tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Mike Ferone

Learn more about Bobsled Marketing

Learn more about Full Circle Brands

Find more about Payoneer

Request A Consultation With Our Amazon Experts

In today’s episode, we are joined by Mindy Fashaw of Pacvue. Mindy spent over 10 years at Amazon in various cross-functional roles, including Finance, Third-Party Account Management, Instock Management, and Vendor Management. We’re going to talk about retail media measurement, how much to spend, and what's a good number? We will find out more about the frameworks that are recommended to brands.

Make sure you tune in to find out more!

This week we are joined by Rick Watson who spent 20 plus years as a technology entrepreneur and operator exclusively in the eCommerce industry. We’re here to discuss what’s next for retail and eCommerce, how to make an eCommerce channel more profitable, and how to choose the right marketplace. We’ll wrap this episode with advertising and a halo effect in retail media along with. our thoughts around Prime Day, which ended just last week. 

Make sure you tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Rick Watson

Learn more about Bobsled Marketing

Learn more about RMW Commerce Consulting

Read the article Why Express, Urban Outfitters and J.Crew Now Sell Items From All Over Online [WSJ]

Request A Consultation With Our Amazon Experts

We’re back with the most recent news and trends in the Amazon and Marketplace ecosystem! Today we’re talking about last-minute prep for Prime Day, which is for agencies like Bobsled Marketing, one of the busiest times of the year. Want to know more about Prime Day's major points such as inventory, PPC, promotion strategies, and promoting your deals on social media? You’re in the right place!

Make sure you tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Request A Consultation With Our Amazon Experts

Today we’re joined by Calvin Lammers, a Vice President of eCommerce & Digital at Health-Ade. Calvin and Kiri are talking from the brand perspective about how to make sure your Amazon channel is performing effectively in terms of media spend, allocating investment towards innovation, but also the underlying operational infrastructure required to be successful on Amazon.

Make sure to tune in to find out more!

Today we’re joined by Todd Hassenfelt of Simple Mills to discuss his eCommerce journey. In this conversation, you'll see why Todd talks about managing up internal stakeholder engagement and his continuous learning journey, where he has his finger on the pulse of eCommerce and retail trends, and continually serves up his insights into what current events mean.

Make sure to tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Todd Hassenfelt

Learn more about Bobsled Marketing

Learn more about Simple Mills

Request A Consultation With Our Amazon Experts

This week on the eCommerce Braintrust podcast we’re joined by Jeremy Bodenhamer, best-selling author of “Adapt or Die”. This book is your survival guide to modern warehouse automation, and gives us insight into order fulfillment, not as an afterthought, but as a strategic moat for your company and how you can compete with marketplace giants like Amazon. 

Make sure to tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Jeremy Bodenhamer

Learn more about Bobsled Marketing

Learn more about Jeremy’s work

Learn more about ShipHawk

Request A Consultation With Our Amazon Experts

Today we’re sharing some knowledge about the latest book from our guest Brad Stone - “Amazon Unbound”. The book is a story of a hard-hitting CEO who created such a fertile corporate culture that even at massive size, it repeatedly shocked its own bureaucracy to invent exhilarating new products. It's also the story of how a leading technology company became so omnipotent over a course of a single decade. 

Make sure to tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Brad Stone

Learn more about Bobsled Marketing

Learn more about Brad’s work

Learn more about Bloomberg

Request A Consultation With Our Amazon Experts

Today we’re joined by Christina Vail of Profitero to discuss the most recent report Building a High-Performance eCommerce Organization. We’ll also analyze why there are so many brands saying that they intend to reorganize their internal teams, maturity curve, P&L, and key principles to effectively speak to the C-suite.

Make sure to tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Christina Vail

Learn more about Bobsled Marketing

Learn more about Profitero

Read Building a High-Performance Internal eCommerce Capability report

Request A Consultation With Our Amazon Experts

After a series of Ads episodes, we’re back with the most recent news and trends in the Amazon and Marketplace ecosystem, together with Kiri Masters. Kiri is hosting Doug Stephens, international best-selling author, and futurist. In today’s episode, you will find out more about Doug’s most recent book, Resurrecting Retail, which provides a vision of how COVID-19 will reshape every aspect of consumer life, including retail. 

Make sure to tune in to find out more!

Connect with Kiri Masters

Connect with Doug Stephens

Learn more about Bobsled Marketing

Learn more about Retail Prophet

Buy Resurrecting Retail

Find more about Payoneer

Request A Consultation With Our Amazon Experts