In today’s podcast, Kiri shares the poll results around what brands plans are for Prime Day and projections on this year’s event. Amazon’s Prime Day has been set for July 12 and 13th this year, giving brands a short window to put in place the best advertising strategies to boost sales and support their brands.

Consumer demand will be dampened this year, and the current inflation rate, as well as macroeconomics, will possibly impact the demand on this year’s Prime Day.