Today we are sharing a replay of the conversation I had at the Digital Shelf Institute podcast, with Peter Crosby and Rob Gonzales. We are talking about different marketplaces that have been emerging lately, Covid related concerns around fulfillment, upskilling, and insourcing that brands are doing right now as they move into a more digital focus and flexibility vs efficiency. 

Make sure to tune in!

Mentioned in this Episode

• Connect with Peter Crosby
• Connect with Rob Gonzalez
• Find out more about Digital Shelf Institute
• Connect with Kiri Masters
• Learn more about Bobsled Marketing

Today we are joined by Lara Eurdolian, Founder, Editor, Event Host, On-air, Blogger, Marketing Consultant. Lara is the Founder of Pretty Connected and works as an event host, on-air, and marketing consultant in the beauty space. She also works part-time at NewBeauty magazine on special projects. She also has a beauty charity that focuses on bringing awareness of sustainability in the beauty industry and helps keep products in circulation and donated to various shelters. In 2014 she launched an accessories line. 

Tune in to learn more about Amazon Live!

Mentioned in this Episode

• Connect with Lara Eurdolian
• Shop Pretty Connected Accessories
• Connect with Kiri Masters
• Read Kiri's Forbes article about Amazon Live
• Learn more about Bobsled Marketing

Today we are speaking with Michelle Grant, Senior Manager, Strategy and Insights, Retail and Consumer Goods at Salesforce. She is a seasoned researcher who helps global organizations build the future of their business. At Salesforce, Michelle blends data and analysis to create thought-provoking content that helps companies understand how new technologies will impact the future of their business.

Mentioned in this Episode

• Connect with Michelle Grant
• Find out more about Salesforce
• Connect with Kiri Masters
• Learn more about Bobsled Marketing

In this episode, we bring you a conversation with Dora Du, CMO at Wynd Technologies. They specialize in air quality sensors, monitors, purification, and overall insights. As CMO, Dora leads the marketing team. She brings her expertise from brand management and data-driven marketing. 

Make sure to tune in!

Mentioned in this Episode

• Connect with Dora Du
• Find out more about Wynd
• Learn about Instacart Advertising
• Connect with Kiri Masters
• Learn more about Bobsled Marketing
• Connect with Mark Power
• Learn more about Podean

This week we are replaying a conversation with Alex Reed, Co-Founder, and CMO at Truman's, the coolest cleaning company on the internet. Alex comes on the show with a different perspective and a product that is not currently sold on Amazon.

Tune in and find out why some brands decide not to sell on Amazon and what are the challenges and opportunities that come with this choice.

Mentioned in this Episode

• Connect with Alex Reed
  
• Find out more about Truman's
  
• Learn about Instacart Advertising
• Connect with Kiri Masters
• Learn more about Bobsled Marketing
• Connect with Mark Power
• Learn more about Podean

In this episode, we talked with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners. John is talking about his experiences in advertising, the power of the brand, and how it creates a movement, advertising technology, difficulties brands have to face when they underestimate Amazon as a sales channel.

Tune in and find out more about brand building from John Denny.

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Mark Power

Learn more about Podean

Connect with John Denny

Find out more about CAVU Venture Partners

To celebrate the one-year anniversary of Amazon for CMOs, we are releasing a few of the interviews Mark Power and I did with CMOs and retail executives, exploring some of the themes from the book. In the first episode of the Amazon for CMOs miniseries, we had a conversation with Jim Morgan, head of eCommerce at VitaCoco. 

Jim is talking about his journey in Vita Coco, the company’s beginnings on Amazon in 2006,  and building foundations for success in eCommerce. He offers his point of view on where does Amazon fits in the organization, and how could we utilize Amazon as a growth channel in the best way. 

Tune in today and listen to the interview with Jim Morgan!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Mark Power

Learn more about Podean

Connect with Jim Morgan

Find out more about Vita Coco

Amazon launched a Climate Pledge Friendly badge a couple of weeks ago, so we are talking today with Brent Lindberg, who is the Founder of Fuseneo, a packaging innovation, development, and prototyping firm with a team of industrial designers, engineers, and graphic designers, that crosses material and process boundaries to unlock solutions that help brands exceed online and on-shelf.

Join us to learn more about Amazon’s special packaging programs!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Brent Lindberg

Learn more about Fuseneo

In today’s episode, we are joined by Othmane Sghir, CEO & Co-Founder of DataHawk. DataHawk is an Amazon analytics and optimization software that provides tools for Amazon sellers, vendors, and agencies to help increase sales, optimize margins, boost productivity, and gain insights. We are talking about Amazon’s recent evolution from Amazon MWS to Amazon SP-API.

Tune in to learn more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Othmane Sghir

Learn more about DataHawk

Today we’re talking about the new report from the US House Judiciary antitrust subcommittee that was published last week. We want to share some of the takeaways from Amazon-related content, predictions on what’s going to change, and some industry responses. 

The antitrust investigation took 15 months, and a couple of months ago there was a hearing where the CEOs of Amazon, Google, Apple, and Facebook appeared and made their case why they aren’t monopolies. 

Make sure to tune in to find out what this means for brands!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Kiri's Article on Forbes