Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more.

Make sure to tune in!

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Find out more about NBG Home

This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. 

Tune in today and find out more!

We bring you today an interesting conversation with Nich Weinheimer, General Manager of Ecommerce at Kenshoo, the digital advertising platform. In this webinar, we are talking about Amazon’s adaptation to the Covid-19 challenges, Prime Day 2020, differences in reactions to the pandemic between large and small brands, opportunities for growth, and other topics.

Tune in for more!

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Connect with Nich Weinheimer

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Find out more about Kenshoo

Kiri's Forbes article on Start-Up Brands

Kiri's article on Walmart Shopify Deal

We are closing out today the CPG podcast series with Sri Rajagopalan. He is sharing his insights on how the consumer packaged goods companies should be evolving in this new digital world that we are in. With so much experience within large CPG companies such as Revlon, J&J, PepsiCo, FritoLay, and with a perspective of launching his own start-up brand - Sri has the full picture and advice valuable for anyone in eCommerce.

Make sure to tune in for the last episode in the 4-part series!

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Find out more about Zenfuel

Today we are joined once again by Sri Rajagopalan for the third part in our four-part series about CPG and Amazon. With so many different retail channels that you can sell through these days, and they all have their marketplace equivalents and ad platforms, a lot of brands are asking the question - where do we tell consumers to buy? 

Tune in to find out expert’s opinions on this topic.

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We are diving back into conversation with CPG leader Sri Rajagopalan and talking about the dirty secret of eCommerce - is it really less profitable for CPG brands than for other categories?

In this episode, Sri gives us a detailed explanation of why some brands need to reconsider their approach to eCommerce, and why large brands turn to the D2C model.

Make sure to tune in and listen to what Sri has to say about the elephant in the eCommerce room!

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Connect with Kiri Masters

Connect with Sri Rajagopalan

Learn more about Bobsled Marketing

Find out more about Zenfuel

Kiri's Forbes article on CPG Brands

Over the next 4 weeks on the Ecommerce Braintrust podcast, we’re bringing you a new series with a very special guest. Sri Rajagopalan is an experienced CPG leader, leading the industry in a much needed digital transformation to adapt to the consumer’s changing shopping habits and path to purchase. Sri is also an ex SVP/VP of Ecommerce at Revlon, Johnson & Johnson & PepsiCo.

Make sure to tune in today to find out what Sri has to say about incentives and leading the eCommerce cause within a brand.

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Connect with Kiri Masters

Connect with Sri Rajagopalan

Learn more about Bobsled Marketing

Find out more about Zenfuel

Podcast with Chelsie Arvizu

In this week’s episode, we’re bringing you an interesting conversation with Chelsie Arvizu who is the Senior Director of Ecommerce at Hint Inc. Chelsie has a really strong Ecommerce background and we were thrilled to get her insights during the eTail West conference in Palm Springs. This episode is all about Hint’s very interesting resourcing structure as well as what’s NOT working in Ecommerce from Chelsie’s perspective. 

Tune in to find out more!

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Connect with Chelsie Arvizu

Learn more about Bobsled Marketing

Find out more about Hint, Inc.

This week on the Ecommerce Braintrust podcast, we’re bringing you a sneak preview of the private Office Hours Sessions we offer to our clients here at Bobsled Marketing as well as the paid subscribers of Kiri’s Amazon Weekly News Digest.

And this session was recorded alongside one of our Project Managers, Jordan Ripley who joined us to talk about the most important Amazon predictions on the horizon and where we see the platform heading in the next three months approaching Q3.

Jordan’s Predictions:

• Some brands forced to reallocate more resources to Amazon
• Investment in DTC 
• Testing other marketplaces

Kiri’s Predictions:

• Amazon Prime Day will be all about Amazon
• Merchants play role in Amazon logistics diversification
• Knockoffs will be back

We’re sharing a lot of insightful thoughts and ideas about what’s next for sellers and vendors on Amazon in this episode. And as a bonus, you’ll also get a glimpse into the questions we’re getting from our audience. We hope you enjoy it!

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Connect with Jordan Ripley

Learn more about Bobsled Marketing

Sign Up for Kiri’s Curated Content Analysis

Read Bobsled’s Post “COVID-19 Has Changed Amazon - What Happens Next?”

Podcast about the Walmart Marketplace

In this episode of eCommerce Braintrust, a true industry maven Rick Watson joins us to share a bit about his career background, his take on Amazon and its contenders, their place in the eCommerce world, and much more. 

Tune in to find out what he has to say about Target, Walmart, Shopify, and others. 

Connect with Kiri Masters

Connect with Rick Watson

Learn more about Bobsled Marketing

Find out more about RMW Commerce Consulting