This week we are joined again by Hendrik Laubscher from Blue Cape Ventures. Last week we talked about cross-border trade, Amazon EU, specifically new marketplaces in Sweeden and Netherlands, and what kind of accretive revenue a brand can expect from launching in international marketplaces. Today we’re gonna be talking about a trend of retailers launching marketplaces (the latest example being Kroger).

Make sure to tune in!

MENTIONED IN THIS EPISODE

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Learn more about Bobsled Marketing

Connect with Hendrik Laubscher

Read more on Hendrik's Blog

Find out more about Blue Cape Ventures

Today I’m speaking with Hendrik Laubscher, the Founder and Chief Analyst of Blue Cape Ventures, a boutique research consultancy that focuses on marketplaces and cross-border eCommerce. With over a decade of experience in eCommerce in emerging and developed markets.

Tune in to discover more!

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Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Hendrik Laubscher

Find out more about Blue Cape Ventures

This year’s Prime Day will be different than any of the previous five. Without the possibility to restock for Q4, and with many difficulties the coronavirus pandemic has caused, many brands are deciding not to invest in Prime Day this year. Today we are talking about what we know and what we don’t know, strategies we are recommending to our clients, and should you be investing in Prime Day this year.

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Learn more about Bobsled Marketing

Kiri's Prime Day article

In this episode, we are joined by Richard Jones, CMO of the largest independent marketing software company and a co-host of the 'Thinking Caps' - podcast on marketing strategy. Today we are talking about Zero-Party data collection, and how brands are leveraging loyalty programs to build their own data and insights about their customers, without being confined to the limits of the walled gardens of FB, Google, and Amazon.

Tune in to learn more!

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Connect with Kiri Masters

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Follow Richard on Twitter

Learn more about Bobsled Marketing

Find out more about Cheetah Digital

Listen to Thinking Caps podcast

In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon. 

Tune in to find out what she has to say about omnichannel, Instacart, org structure, and more!

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Connect with Kiri Masters

Connect with Julie Liu

Learn more about Bobsled Marketing

Find out more about Clif Bar

Bobsled Marketing's blog on Instacart

In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces. 

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Connect with Kiri Masters

Connect with Amie Hsu

Learn more about Bobsled Marketing

Find out more about Wyze Labs

Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions for future expansion of online grocery platforms.

Tune in to discover more about Amazon Fresh!

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Connect with Kiri Masters

Connect with Lauren Sutehall

Learn more about Bobsled Marketing

Find out more about Amazon Fresh

Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more.

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Connect with Don Brett

Learn more about Bobsled Marketing

Find out more about NBG Home

This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. 

Tune in today and find out more!

We bring you today an interesting conversation with Nich Weinheimer, General Manager of Ecommerce at Kenshoo, the digital advertising platform. In this webinar, we are talking about Amazon’s adaptation to the Covid-19 challenges, Prime Day 2020, differences in reactions to the pandemic between large and small brands, opportunities for growth, and other topics.

Tune in for more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Nich Weinheimer

Learn more about Bobsled Marketing

Find out more about Kenshoo

Kiri's Forbes article on Start-Up Brands

Kiri's article on Walmart Shopify Deal