In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon. 

Tune in to find out what she has to say about omnichannel, Instacart, org structure, and more!

MENTIONED IN THIS EPISODE

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Connect with Julie Liu

Learn more about Bobsled Marketing

Find out more about Clif Bar

Bobsled Marketing's blog on Instacart

In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces. 

Tune in to find out more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Amie Hsu

Learn more about Bobsled Marketing

Find out more about Wyze Labs

Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions for future expansion of online grocery platforms.

Tune in to discover more about Amazon Fresh!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Lauren Sutehall

Learn more about Bobsled Marketing

Find out more about Amazon Fresh

Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more.

Make sure to tune in!

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Connect with Kiri Masters

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Learn more about Bobsled Marketing

Find out more about NBG Home

This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. 

Tune in today and find out more!

We bring you today an interesting conversation with Nich Weinheimer, General Manager of Ecommerce at Kenshoo, the digital advertising platform. In this webinar, we are talking about Amazon’s adaptation to the Covid-19 challenges, Prime Day 2020, differences in reactions to the pandemic between large and small brands, opportunities for growth, and other topics.

Tune in for more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Nich Weinheimer

Learn more about Bobsled Marketing

Find out more about Kenshoo

Kiri's Forbes article on Start-Up Brands

Kiri's article on Walmart Shopify Deal

We are closing out today the CPG podcast series with Sri Rajagopalan. He is sharing his insights on how the consumer packaged goods companies should be evolving in this new digital world that we are in. With so much experience within large CPG companies such as Revlon, J&J, PepsiCo, FritoLay, and with a perspective of launching his own start-up brand - Sri has the full picture and advice valuable for anyone in eCommerce.

Make sure to tune in for the last episode in the 4-part series!

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Connect with Kiri Masters

Connect with Sri Rajagopalan

Learn more about Bobsled Marketing

Find out more about Zenfuel

Today we are joined once again by Sri Rajagopalan for the third part in our four-part series about CPG and Amazon. With so many different retail channels that you can sell through these days, and they all have their marketplace equivalents and ad platforms, a lot of brands are asking the question - where do we tell consumers to buy? 

Tune in to find out expert’s opinions on this topic.

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Connect with Sri Rajagopalan

Learn more about Bobsled Marketing

Find out more about Zenfuel

We are diving back into conversation with CPG leader Sri Rajagopalan and talking about the dirty secret of eCommerce - is it really less profitable for CPG brands than for other categories?

In this episode, Sri gives us a detailed explanation of why some brands need to reconsider their approach to eCommerce, and why large brands turn to the D2C model.

Make sure to tune in and listen to what Sri has to say about the elephant in the eCommerce room!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Sri Rajagopalan

Learn more about Bobsled Marketing

Find out more about Zenfuel

Kiri's Forbes article on CPG Brands

Over the next 4 weeks on the Ecommerce Braintrust podcast, we’re bringing you a new series with a very special guest. Sri Rajagopalan is an experienced CPG leader, leading the industry in a much needed digital transformation to adapt to the consumer’s changing shopping habits and path to purchase. Sri is also an ex SVP/VP of Ecommerce at Revlon, Johnson & Johnson & PepsiCo.

Make sure to tune in today to find out what Sri has to say about incentives and leading the eCommerce cause within a brand.

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Sri Rajagopalan

Learn more about Bobsled Marketing

Find out more about Zenfuel

Podcast with Chelsie Arvizu