To celebrate the one-year anniversary of Amazon for CMOs, we are releasing a few of the interviews Mark Power and I did with CMOs and retail executives, exploring some of the themes from the book. In the first episode of the Amazon for CMOs miniseries, we had a conversation with Jim Morgan, head of eCommerce at VitaCoco. 

Jim is talking about his journey in Vita Coco, the company’s beginnings on Amazon in 2006,  and building foundations for success in eCommerce. He offers his point of view on where does Amazon fits in the organization, and how could we utilize Amazon as a growth channel in the best way. 

Tune in today and listen to the interview with Jim Morgan!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Learn more about Bobsled Marketing

Connect with Mark Power

Learn more about Podean

Connect with Jim Morgan

Find out more about Vita Coco