In this episode we're joined by Ed Fry, Growth at Hull.io

One of the big challenges facing sales, marketing and growth teams is the abundance of customer data scattered across multiple tools and platforms. Ed Fry of Hull.io knows this all too well so I caught up with him to hear how you can collect all that data to build the ultimate customer profile in order to segment, personalise and automate your sales and marketing — at scale.

In addition to these topics, Ed talks to us about:

- What growth really means within the context of B2B SaaS

- The importance of defining and building your growth model around your North Star Metric

- His 5-part framework to achieve personalisation at scale alongside how he used email to solve this issue at inbound.org

- Why we should stop using the term “Marketing Stack” and use “Customer Stack” instead

- And the story of how he secured a funding round for inbound.org over lunch with Rand Fishkin & Dharmesh Shah at MozCon, alongside the tremendous importance of conference beers

Hull >> www.hull.io

Ed's 5 Part Framework For Personalisation >> hull.io/blog/personalization-everywhere-create-a-personalization-strategy

Stop Calling It a "Marketing Stack" >> hull.io/blog/stop-calling-it-a-marketing-stack

Do Fewer Things, Better >> onstartups.com/do-fewer-things-better

Inbound >> www.inbound.org

Follow Ed on Twitter >> twitter.com/edfryed

The Growth Hub >> www.advanceb2b.com/thegrowthhub

Advance B2B >> www.advanceb2b.com

The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Edward on Twitter >> twitter.com/NordicEdward