Ep.188 - Alex (@aebridgeman) is joined by Edward Coady (@EdwCoady).

My guest on this episode is Edward Coady, CEO of Mainely Grass, a Chenmark-owned company he is taking over leadership for from former CEO and past podcast guest Palmer Higgins. Edward joined Chenmark through their GVP (Generalist Vice President) program, the same way past guests Sean Joy and Philip Hussey joined their Chenmark companies as CEO. The GVP program is Chenmark’s CEO accelerator program to get folks first experience in a portfolio company and then as CEO of a new acquisition or current company.

Edward and I discussed designing high conversion website design, his new CEO role and early lessons, Chenmark’s GVP program, repetition, and much more.

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Learn more about Alex and Think Like an Owner at https://tlaopodcast.com/

Links:

Edward on Twitter

Mainely Grass

HotJar

Sunday Lawn Care

Topics:

(00:03:26) Edward’s experience transitioning from CFO to CEO

(00:12:23) -The Sales Funnel and implementing content marketing

(00:18:13) The reason for not adding mowing as a service

(00:21:53) Optimizing for customers to take action

(00:23:25) HotJar

(00:26:32) Where Edward looks to improve the organization’s website

(00:28:32) Systematic approaches to getting feedback

(00:31:36) A/B testing as the CEO

(00:33:19) Edward’s main areas of focus

(00:44:49) Process improvements that need to wait for implementation

(00:46:57)How Edward plans out his tasks

(00:49:43) What are you most excited for?

(00:51:09) What’s a strongly held belief you’ve changed your mind on?

(00:54:19) What’s the best business you’ve ever seen?