EE 21 - Sonia Deasy - Creating the Formula for Global Success
Sonia Deasy is the co-founder and CEO of skincare company, Pestle & Mortar. Founded in 2014, Sonia and her husband, Padraic, have grown it into a global brand in just 5 years.
In this episode we discuss:
- The lightbulb moment for creating the company
- Sonia secrets for PR success & how to tell your brand story
- How she managed to get her products listed in global stores
- What it takes to go live on QVC to over 100 million people
EE 21 - Sonia Deasy - Creating the Formula for Global Success
Sonia Deasy is the co-founder and CEO of skincare company, Pestle & Mortar. Founded in 2014, Sonia and her husband, Padraic, have grown it into a global brand in just 5 years.
In this episode we discuss:
- The lightbulb moment for creating the company
- Sonia secrets for PR success & how to tell your brand story
- How she managed to get her products listed in global stores
- What it takes to go live on QVC to over 100 million people