Micheál Dyer and his co-founder Conor McCallion have built Ireland's largest meal prep company with zero outside funding from their HQ in Galway.

In this episode, Micheál breaks down the exact strategies they used to expand from just 23 customers in their first week, to now being Ireland's number 1 provider.

We chat about how to effectively leverage influencers, how digital strategies have changed since they started and explore the biggest challenge any entrepreneur faces in the food industry.