Gary Lavin is the founder of VITHIT, Europe's leading health drink. 

In this episode, Gary reveals how he grew the brand from going door to door in Ireland to now selling over 50 million bottles per year. He shares his founder philosophy, marketing secrets and why he believes VITHIT could not be started in 2024.

From a bootstrapped tiny business to a global leader taking on and beating massive corporations, Gary's story will inspire and motivate you to do great things! 

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