For the deep dive interview this week, Gary Fox is joined by Pat Stephenson, founder of the Boys + Girls agency.

In this week's episode, you will hear Pat's incredible journey through the world of advertising and marketing. You will also learn 3 key lessons:

1. Why creating great work is difficult.

2. A step-by-step guide to starting your own business or agency.

3. How they clinched the deal of a lifetime with Chelsea football club.