This week on the Idea Lab, we examine two very different but excellent marketing campaigns. First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa. We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k.

This week on the Idea Lab, we examine two very different but excellent marketing campaigns. First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa. We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k.

This week on the Idea Lab, we examine two very different but excellent marketing campaigns. First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa. We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k.&nbsp;

EE 75 - Idea Lab - Marketing Masterclass with Burger King & Molly Mae (yes, seriously)

Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain.

Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds.

Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success.

Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.

This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.

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Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.

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EE 75 - Idea Lab - Marketing Masterclass with Burger King & Molly Mae (yes, seriously)

EE 75 - Idea Lab - Marketing Masterclass with Burger King & Molly Mae (yes, seriously)

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