How do you build a powerful business network when you’re starting with no members, no brand, and no shortcuts?

In this Mentor Moment, Trevor McFarlane, founder and CEO of EMIR, shares how he built one of the Middle East’s most influential private CEO networks — starting with a single event, a lot of nerve, and an obsession with trust and curation.

Trevor explains why optics matter, how credibility compounds over time, and why protecting the integrity of a network is far more valuable than short-term revenue.

🎙️ To hear the full story — including how EMIR scaled across the region and the lessons Trevor learned along the way — listen to Episode 411 of The Entrepreneur Experiment.

💡 If you enjoy these short Mentor Moments, don’t forget to follow or subscribe to the podcast for more founder insights every week.

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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.