In this episode, Joe and I discuss how to build a rock-solid content marketing game plan that you can use for your business. This week we bare all about how we started creating content, what are some of the lessons we learned along the way, and how we nailed content marketing by being honest in all of the content we produced, even though we were complete beginners in content marketing at the start. We also discuss how to identify your target audience, what type of content you should create to resonate with readers, and what are some of the more creative strategies to content marketing that we discovered.