During the COVID-19 pandemic, traffic for porn increased by 10% worldwide. But are adult businesses increasing by the same amount across the board? In this episode, Joe and I talk with Bruce Friedman, a broker in the adult business industry. We'll compare the state of the adult industry between 2015 and now, which niches are growing or dying out, and issues that are becoming increasingly common among buyers and sellers. We also go into a bit more detail about a 6-figure advertising and digital product business in the diet niche and why declining traffic presents a potential great growth opportunity.