In this podcast we explore several of the most important reasons that EFT practitioners do not succeed in business. The impact of the fear of being seen and fear of success will almost always have greater impact than the desire to help others and have a successful practice. The core childhood based survival  strategies of loss aversion and and negativity bias allow the perception of our inner 5 year olds to become the managers and marketing directors of our business. Let’s explore some of the ways to transform this upside down success plan!

Fear of being seen and fear of success aren’t opposites — they’re the same protective strategy wearing different outfits. Both exist to keep you small enough to feel safe.

Loss aversion and negativity bias explain why this particular fear pattern is so sticky and so hard to talk yourself out of. Research on loss aversion found that the pain of losing something is felt roughly twice as strongly as the pleasure of gaining something of equal value — which means a practitioner’s brain isn’t weighing “the client I might gain by being visible” against “the criticism I might face.”

It’s weighing a vivid, certain discomfort against a vague, uncertain reward, and discomfort wins almost every time.

Negativity bias compounds this: because the brain evolved to prioritize threat detection over reward-seeking, it will manufacture the worst-case social outcome (being mocked, rejected, exposed as a fraud) far more vividly than it will imagine the best-case outcome (being fully booked).

Together, these two biases are why “just be brave and post the video” fails as advice — the practitioner isn’t being irrational, they’re running exactly the calculation their brain is built to run. It’s also why the diagnostic process above matters more than willpower: you’re not overriding the bias, you’re finding the specific memory that’s feeding it and defusing that instead.

For a practitioner, this shows up in two connected phases of the same fear cycle, and most of your audience is living in one or bouncing between both.

Phase 1: Fear of being seen — this is what keeps a practitioner from ever getting in front of clients in the first place.

Phase 2: Fear of success — this is what kicks in the moment visibility starts working.

For more information about our EFT Marketing and Business Academy starting October 2026 click here.

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It can be so easy to explain a lack of business success on the current economic climate or world events or a lack of experience. Practitioners often blame their lack of marketing skills or inexperience with social media or their inferior website CEO for a lack of clients. Lying just beneath all of these outward reasonable explanations commonly reside the powerfully effective limiting thoughts and beliefs that will often undermine all the good efforts. In this podcast we will review the ones that we find practitioners suffer from the consequences of.

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In a previous episode, we explored the use of EFT tapping for shame and in this episode we focus on the way that guilt can become deeply embedded in a person’s psyche. It can have both a useful purpose as well as an inherently problematic one. Feelings of guilt can alert us to actions that we have taken when we have crossed a line that is incongruent with our own personally held values and can serve as a signal for us to take responsibility and make repairs, especially with another person. However, chronic states of guilt, whether imbued by family, religious or cultural means can serve to set up a default, automated response that can make a person feel guilty on an ongoing basis. Even if you have not caused another real harm, it can prevent you from setting clear boundaries or engaging in self-care out of fear. This in turn may create states of resentment and fear that are ongoing throughout a lifetime. We discussed different considerations for how EFTTapping can support you in overcoming guilt in this episode.

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Shame is a powerful emotion characterized by a deep sense of unworthiness or worthlessness or negative self evaluation and criticism that is often triggered by the perception of failing to meet a personal or societal standard. Whereas guilt is often associated with specific actions or behaviors, shame goes even more deeply as a way that we continue to cut ourselves down and remove ourselves from the very things in our life that can bring us connection and love. It is commonly the toxic emotional catalyst that leads individuals into addiction as a strategy for finding temporary relief from a sense of overwhelming failure in life. Using EFT for shame calls for a shame-informed approach which recognizes that the causality of shame is often traumatic in nature, commonly connected to childhood trauma, often related to addictions and necessitates a slow and gentle approach with any therapeutic intervention like EFT. In this podcast, we discuss some of those important considerations and adaptations.

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Fear and anxiety are incredibly common emotional states and one that EFT can be a powerful healing tool for. There is a significant body of published research demonstrating EFT’s effectiveness for reducing these states. While they are related, they are distinct emotions with different triggers and durations. Fear is often a survival based response to a present and specific threat, while anxiety is a more general feeling of unease or worry about future possibilities, often without a clear or immediate threat. Further along the spectrum are phobias and panic attacks. Craig and Alina offer their ideas for how you can begin to conquer some of these intense emotional states.

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This episode explores the phenomena known as Borrowing Benefits, which is a concept that describes how a person can most effectively receive the positive effects of tapping on another person’s issues. In other words, by tapping not on your own personal issues but tapping one’s points while observing another person tapping, problems that are unique to you can be achieved. We discuss its origins, how to do it and mention some of the research studies that support it.

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This episode continues our series on using EFT Tapping for specific emotional states. Sadness is a healthy emotion that is experienced after we have lost something meaningful but it can have many faces, varying from acute grief to chronic sorrow. It can be experienced in emotional, physical and energetic ways all of which can be supported for healthy release and expression with EFT. Today we discuss various aspects and ways to work with the intense feelings of sadness that show up in our lives, our clients’ lives and we also make some important distinctions for working with sadness vs working with Depression.

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In this episode, we explore how Emotional Freedom Technique (EFT) tapping can be a powerful tool for healing anger. Anger, often a response to stress, frustration, or unresolved emotions, can take a toll on both our mental and physical health. EFT is a simple yet effective method that combines gentle tapping (somatic stimulation) on specific acupuncture points to help release habitual emotions. While anger can catalyze and push us to take action steps, it can also be a pattern that is triggered by certain situations and can cause harm to loved ones and result in a variety of chronic health problems ranging from cardiovascular disease to back pain. By using EFT, we can neutralize the intense charge of anger, allowing us to feel more balanced, calm, and in control. Whether you’re looking to reduce anger in the moment or work through deeper emotional triggers, EFT offers a path to emotional healing and greater peace. Tune in to learn how this transformative practice can help you break free from the grip of anger and create lasting emotional freedom.

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Interpersonal disconnection appears to be occurring at an epidemic level. Estrangement is the experience of distance or separation from friends and family members. It can exist as diminished contact to complete lack of communication and connection. We are living through a period of time, accelerated by heightened political intensity that has resulted in significantly heightened emotional intensity, which has the consequence often of a felt lack of being heard, understood and feeling safe. How can EFT help? It can be used to support clear decision making, mindful truth speaking and boundary setting. Tapping can certainly assist in finding healing from being hurt, angry, anxious and overwhelmed. Being able to release resentment, guilt and shame in order to choose self care, find safety, focus on personal peace first and subsequently relational healing, when and if it is appropriate and timely can all be facilitated using skillful EFT Tapping.

For more information on this topic and relevant upcoming course beginning April 17, 2025

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This is a very special podcast with our guest Lisa Forbes, the founder of Operation: I Can Take it From Here. Lisa has a lived history of childhood physical and sexual trauma that resulted in her serving years of incarceration. After her release, with a passion to heal and a commitment to not have her past repeat itself, she discovered EFT and tapped feverishly to transform her life. As a result she started a non-profit with the vision of having a country where the nearly 80 million Americans with a criminal history have healed from the underlying trauma that led them out of the workforce and into the criminal justice system by using EFT Tapping. In this podcast we explore her story, her vision and her current plans for her vision.

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