Ditching Hourly

Eleanor Mayrhofer - Productized Web Design


Listen Later

Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services.

Links:

  • Eleanor's website » https://www.eleanormayrhofer.com/ditching
  • Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/

Chapters:

  • (00:00) - Introduction and Guest Welcome
  • (00:14) - Eleanor's Background and Business Model
  • (00:52) - Straight to Non-Hourly
  • (02:01) - Starting a Solo Business During COVID
  • (02:44) - Initial Market Approach and Challenges
  • (03:48) - Developing a Productized Service
  • (04:25) - Current Business Model: Website in a Week
  • (05:31) - Client Interaction and Project Scope
  • (09:40) - Copywriting and Strategy Sessions
  • (16:31) - Handling Project Scope and Client Expectations
  • (21:24) - Marketing and Client Acquisition
  • (23:20) - Client Commissions and Referrals
  • (23:40) - Subscription Maintenance Services
  • (24:53) - Positioning and Target Audience
  • (25:53) - Overcoming Launch Procrastination
  • (27:11) - Client Collaboration and Revisions
  • (28:55) - Technical Setup and DNS Challenges
  • (31:25) - Post-Launch Support and Testimonials
  • (33:13) - Pros and Cons of Productized Services
  • (36:55) - Sales Process and Lead Time
  • (38:55) - Long-Term Plans and Project Juggling
  • (41:01) - Avoiding Boredom with Productized Services
  • (42:20) - Conclusion and Contact Information

  • ----

    Do you have questions about how to improve your business?

    Things like:

    • Value pricing your work instead of billing for your time?
    • Positioning yourself as the go-to person in your space?
    • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

    Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.


    Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

    To book your one-on-one coaching call, go to:

    https://jonathanstark.com/call

    I hope to see you there!

    ...more
    View all episodesView all episodes
    Download on the App Store

    Ditching HourlyBy Jonathan Stark

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    55 ratings


    More shows like Ditching Hourly

    View all
    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,196 Listeners

    The Daily by The New York Times

    The Daily

    113,460 Listeners

    2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

    2Bobs—with David C. Baker and Blair Enns

    261 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,471 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,953 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    10,274 Listeners

    No BS Agency Podcast by Pia Silva

    No BS Agency Podcast

    82 Listeners

    Grow Your Independent Consulting Business by Melisa Liberman

    Grow Your Independent Consulting Business

    72 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    211 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    99 Listeners