More than half of anyone born after 1997 uses social media as their main source of news. Google, Twitter, gaming and even Grindr, are being targetted by politicians and wanna-be politicians in the federal election campaign.

 

Daniel Angus, a Professor of Digital Communication at the Queensland University of Technology, joins us to talk about hundreds of thousands of dollars being tipped into what’s known as ‘micro-targeting’ swing seats.   It’s a new phenomenon and it’s relatively unregulated. 

 

On today’s Briefing, how and why you’re being targetted by political campaigns via social media

 

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