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Episode Summary
In this episode of Elevate Care, hosts Kerry Perez and Liz Cunningham dive deep into the evolving landscape of healthcare candidate acquisition and retention. Leveraging their extensive backgrounds in strategy, marketing, and technology, they explore how regulatory changes and the rise of Generative AI are reshaping how clinicians search for jobs and how organizations must adapt their digital marketing strategies. The conversation uncovers critical insights into the shifting balance between high-tech self-service adoption and the enduring value of high-touch human connection in the hiring process. They also challenge traditional notions of loyalty programs, proposing a "long tail" approach to clinician engagement that prioritizes consistent service and access over points-based rewards. Tune in to discover actionable strategies for optimizing workforce solutions and building lasting relationships with talent in a rapidly changing market.
Episode Chapters
00:00 — Introduction: Candidate Acquisition Trends
01:31 — Regulatory Changes and Gen AI in Job Search
04:13 — The Future of Job Boards
05:46 — Balancing Authenticity with AI Automation
08:09 — Adoption of Self-Service Technology
10:12 — Lessons from Locum Tenens Tech
12:26 — Hyper-Personalization via AI
15:03 — Human vs. Digital Brand Loyalty
16:54 — Redefining Loyalty in Healthcare Staffing
21:58 — Digital Transformation in Credentialing and Onboarding
24:12 — Conclusion and Key Takeaways
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Episode Summary:
In this episode of Elevate Care, host Kerry Perez sits down with Kendrick Azubuike, Director of Nursing at AMN Healthcare’s Travel Nursing Division, to explore the opportunities and challenges of travel nursing. Kendrick shares valuable insights into why travel nursing remains a rewarding career path, the importance of flexibility in healthcare staffing, and how the innovative AMN Passport app is reshaping the travel nursing experience.
Whether you're a current travel nurse, considering a career move, or a healthcare facility navigating staffing solutions, this episode offers practical advice and thoughtful perspectives.
Key Topics:
Resources:
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, Amy Brown shares her extensive journey in nursing, from her experiences as a chief nursing officer during the pandemic to her current role at the Michigan Health and Hospital Association. She discusses the critical issues of workplace violence, improving maternal health quality, and empowering nurses to advocate for policy changes. The conversation also explores the evolving role of technology in nursing and the importance of nurse engagement in advocacy at both local and federal levels.
Chapters
About Amy Brown:
Amy Brown is a seasoned nursing leader with over 20 years of experience in healthcare. As the Chief Nursing Officer for the Michigan Health and Hospital Association (MHA), she focuses on improving patient and caregiver safety, addressing workplace violence, and empowering nurses to advocate for policy changes.
Amy’s career spans roles as a bedside nurse, educator, manager, and director, culminating in her leadership as a chief nursing officer during the global pandemic. At MHA, she collaborates with healthcare leaders to drive quality improvement initiatives, particularly in maternal health, and champions the integration of technology to enhance care delivery.
Passionate about nurse empowerment and advocacy, Amy is dedicated to creating a safer, more equitable healthcare system for patients and providers alike.
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, hosts Kerry Perez, Nishan Sivathasan, and Liz Cunningham engage in a roundtable discussion about the evolving landscape of healthcare staffing models. They explore the relevance of traditional 13-week assignments, the demand for flexibility among clinicians, and the integration of virtual nursing and AI technologies. The conversation highlights the importance of adapting to workforce preferences and the potential for innovative care teams that leverage technology to enhance patient care and clinician satisfaction.
Chapters
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, host Kerry Perez dives into the dynamic world of healthcare leadership with Cory Geffre, MSMSL BSN, RN, Executive Vice President of Hospital Operations and Chief Nursing Officer at Altru Health. Cory takes us on his inspiring journey from bedside nursing to the executive suite, sharing hard-earned lessons and actionable insights along the way.
Discover the five essential pillars of leadership—developing people, managing performance, building teams, improving operations, and achieving results—and how they can transform not just your leadership style but your entire organization. Cory also opens up about the power of self-awareness, the importance of empathy, and why continuous learning is the secret sauce for staying ahead in the ever-evolving healthcare industry.
Whether you're a seasoned leader or just starting your journey, this episode is packed with wisdom, real-world strategies, and a refreshing dose of honesty about the challenges and opportunities in healthcare leadership.
Chapters:
About Cory Geffre
Cory Geffre, MSMSL BSN, RN, is the executive vice president of hospital operations and chief nursing officer at Altru, providing executive leadership for the organization and oversight of nursing practices, clinical services, and evidence-based patient care services. Geffre’s passion is building dynamic, diverse and engaged teams that deliver consistent high-quality healthcare to patients. Geffre has over 22 years of experience in healthcare leadership, business development and operational efficiency.
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, Kerry dives into the critical role of international nursing in shaping integrated solutions and workforce strategies for the future. Joined by industry experts Beckie Daniel and Sinead Carbery, the discussion unpacks the challenges and opportunities in international nursing, from the pandemic’s impact on staffing needs to navigating visa retrogression.
The conversation highlights the ROI of international nursing, the importance of partnerships, and how domestic and international staffing can work hand-in-hand. Becky and Sinead also share insights on what makes a successful international nurse and how healthcare systems can better integrate and support these professionals. Whether you’re a healthcare leader or simply curious about the future of nursing, this episode is packed with actionable insights and inspiration.
Chapters
Episode Resources:
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, host Kerry Perez dives into the evolving landscape of healthcare recruitment with JB Tanner, Vice President of RPO at AMN Healthcare. Together, they explore the challenges healthcare organizations face in hiring, the benefits of Recruitment Process Outsourcing (RPO), and actionable strategies to modernize hiring practices. JB shares insights from his 20+ years of experience, including real-world success stories and practical advice for healthcare leaders navigating today’s hiring complexities.
Learn more about RPO - Streamlining Healthcare Talent Management
Chapters:
[00:00:33] Welcome & Introduction
[00:34:92] Current Challenges in Healthcare Recruitment
[01:53:52] Post-Pandemic Hiring Realities
[03:01:18] What is Recruitment Process Outsourcing (RPO)?
[05:01:12] Episodic vs. Full-Time RPO Solutions
[06:37:54] Real-Life RPO Success Stories
[07:47:12] Modernizing Healthcare Hiring
[09:25:43] RPO as a Consultative Partner
[10:47:76] When to Engage an RPO Partner
[12:26:54] Beyond Clinical Roles: Full-Service Recruitment
[13:45:25] Why Invest in RPO During Economic Uncertainty
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, host Liz Cunningham sits down with Patrick Hemstreet, Senior Director of Strategy at AMN Healthcare, to tackle the pressing issue of the physician shortage crisis. Together, they explore the evolving role of locum tenens in healthcare staffing, the impact of workforce technology and VMS systems, and how advancements in AI and automation are reshaping the industry. From the challenges of credentialing to the opportunities for younger physicians, this episode dives deep into the strategies and innovations needed to address the growing demand for healthcare professionals.
Chapters
Resources
Choosing a Flexible Workforce Technology for Your Organization
Revolutionize Your Locums Staffing with ShiftWise Flex
About Patrick Hemstreet
Patrick Hemstreet is a distinguished healthcare executive with over 20 years of leadership experience, currently serving as Senior Director of Strategy at AMN Healthcare, a leader in innovative talent solutions for healthcare organizations.
Patrick is known for his technology expertise. Patrick has driven innovations around cutting-edge solutions, including AI applications, Vendor Management Systems (VMS), and workforce optimization platforms. He leads multiple market intelligence programs at AMN. Patrick has held various positions as a healthcare executive including Chief Strategy Officer and President. Patrick was involved in the envisioning and building of early gen healthcare SaaS platforms that provided telehealth, EHR, and billing throughput functionalities. Patrick holds an MBA from Texas Tech University, multiple healthcare certifications (including the certification in intraoperative neurophysiologic monitoring), and is a published sci-fi author and former U.S. Navy member.
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, hosts Kerry Perez, Liz Cunningham, and Nishan Sivathasan tackle the ever-changing world of healthcare labor trends and workforce technology in a post-pandemic era. From the shifting cost narrative to the rise of flexible workforce models, they explore how healthcare systems are adapting to new challenges. The discussion dives into the game-changing role of technology in staffing solutions, the power of data-driven decisions, and why integrating workforce strategies is key to improving patient outcomes. If you’re navigating the complexities of healthcare staffing, this episode is packed with insights you can’t afford to miss!
Chapters
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of Elevate Care, host Keri Perez engages in an insightful conversation with Tomya Watt, Chief People Officer at AMN Healthcare, about the evolving role of Chief Human Resource Officers (CHROs). Together, they explore how CHROs have transitioned from transactional roles to becoming strategic, solution-driven partners in the C-suite. The discussion highlights the power of data in driving workforce transformation, the importance of aligning talent strategies with business goals, and how holistic workforce solutions and technology integration can elevate patient care and organizational success.
Chapters
Want to keep the conversation going?
Join Tomya for an upcoming Becker’s Healthcare webinar:
Turn Workforce Risk Into Enterprise Value: The CHRO Playbook
📅 Register here
About Tomya Watt:
Tomya Watt is the Chief People Officer at AMN Healthcare, where she oversees human resources and fosters a culture of respect, inclusion, and empowerment. With extensive experience as a human resources leader in the healthcare industry, Tomya has a proven ability to build high-performing, inclusive organizations.
Previously, she held senior leadership roles at Kelly Services, Comerica Bank, and Memorial Sloan Kettering Cancer Center, where she served as interim Chief Human Resources Officer and Chief Diversity Officer. During her 15 years at Memorial Sloan Kettering, she led initiatives to boost employee engagement and streamline talent acquisition, enhancing both the workplace and patient care.
Tomya earned a bachelor’s degree in economics from Spelman College and an MBA from Howard University. She continues to drive innovation and inclusivity in her work, creating environments where collaboration and excellence thrive.
Learn more about Tomya Watt
Connect with Tomya on LinkedIn
Access the 2026 Healthcare Workforce Outlook Survey
Download the full report to explore what these findings mean for retention, staffing, care quality, and workforce strategy.
Explore Solutions for Smarter Workforce Management
We're proudly sponsored by AMN Healthcare, the leader in healthcare staffing and workforce solutions. Explore their services at AMN Healthcare.
Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!
Discover how WorkWise is redefining workforce management for healthcare.
Visit workwise.amnhealthcare.com to learn more.
About The Show:
Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here.
Find Us On:
Website
YouTube
Spotify
Apple
X
Facebook
Powered by AMN Healthcare
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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