Classic & Curious

Elevate Your Home with the Lasting Beauty of Faux Florals: A Conversation with the Co-CEOs of Diane James Home, Carolyn & Cynthia


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A tastemaker brings together elegance and joy, curating thoughtful details that make a space feel special.  Whether you’re seasoned tastemaker or aspiring one, this episode will be sure to complement your expertise.

We’re joined by Carolyn and Cynthia of Diane James Home, creators of gorgeous faux floral arrangements so realistic, they even fool the bees.

Their story began in 1997 when their mother, Diane, launched her first collection at Bergdorf Goodman. By 2008, the debut of their e-commerce platform made their signature florals accessible to designers and tastemakers around the world.  Their pieces have graced everything from chic city apartments and countryside estates to five-star hotels, Hollywood sets, and even presidential libraries.

Diane James Home has celebrated collaborations with noteworthy brands such as, Gray Malin, Aerin Lauder, Ashley Stark, Lee Jofa, and Serena & Lily. What makes their brand so distinct is that—like couture—each design is handmade with love.

And of course, there’s something inherently special about a family business. The love, attention to detail, and genuine joy Carolyn and Cynthia bring to their work shines through in every arrangement—and in this conversation. Their warmth is as comforting and fresh as the first days of spring.


In this episode :

  • The Diane James Home brand story, from its early beginnings to today
  • Their meticulous process for crafting lifelike floral arrangements
  • How to care for and maintain your faux florals
  • A few of our favorite designs—and the stories behind them

Complete show notes can be found on styledbyark.com

___
Connect with Diane James Home via Instagram @dianejameshome and dianejameshome.com
Follow us @classicandcuriouspodcast
Follow Anne @styledbyark.

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Classic & CuriousBy Anne Kokoskie

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