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"Nobody likes direct mail anymore….sending a direct mail appeal just isn’t going to work."

But according to a 2021 study by the Print and Mail Communications Association direct mail has an impressive open rate of 42.2%.  Direct mail is still a valuable tool in your tool box for fundraising.

Today we are going to go over a simple template on how you can write an effective appeal letter quickly…even with $0 budget.  And if you make it all the way to the end Nathan will have a tip or two to increase your open rate way above that 42% rate.

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The Hosts of The Practice of NonProfit Leadership:

Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR)

Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH)

They can be reached at [email protected]

All opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.