In this episode, our COO Jonathan Nickell, talks to Anouk Mertens CEO of NEO Studios part of the Eleven Sports group. We talk about the role of NEO within Eleven Sports, how Eleven Sports is challenging the sports content Industry with its blend of live-sports and sports documentaries, Eleven's platform agnostic approach in distributing content globally, as well as its unique expansion strategy.

Anouk Mertens launched the sports and lifestyle production company NEO Studios with Aser Ventures chairman Andrea Radrizzani in 2019. She is responsible for running NEO Studios’ global operations and for commissioning new projects. She was Executive Producer on the award-winning sports docuseries Leeds United: Take us Home and The Giants. Anouk combines her role with NEO, with the position of Chief Content Officer for NEO’s parent company the ELEVEN Group. Anouk was previously ELEVEN Group COO and before that MD for ELEVEN Belgium. Anouk began her career in broadcast media as a producer on the 2002 World Cup with Broodkast in Belgium before going on to hold leadership roles with cable operator Telenet and media company Sanoma in Belgium.

Here is a breakdown of the topics discussed in this episode:

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