Join Joann and Allison interview Ellen Frost. Ellen owns a local flower cooperative, Local Color Flowers, shares a weekly newsletter and hosts an online community of growers called FlowerMore. Ellen shares with us how dahlia growers can effectively market themselves to local florists.

To find out more about Ellen, visit www.ellenfrost.com or on instagram @ellenfrostflowers. While you're there, don't forget to sign up for her newsletter that provides weekly tips for florists and growers at no cost!