For years, Elon Musk has fended off efforts by the United Auto Workers to unionize his factory in Fremont, California, where Tesla Inc. employs roughly 20,000 workers.

But in recent weeks, Musk has struggled to contend with a seemingly less formidable threat: a tiny contingent of Scandinavian mechanics. This determined group is creating serious problems for the company across northern Europe. Bloomberg News editor Craig Trudell joins us this week to talk about a recent strike by employees at Swedish Tesla service centers, one which has led to work stoppages and blockades in neighboring countries.

The strikes may reflect Musk’s increasingly polarizing personal brand, which took an even more right-wing turn this weekend when he participated in a live call-in show with a well-known far-right conspiracy theorist and an accused human trafficker.

Also: the X holiday gift guide.

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This time we assess the aftermath of an especially gonzo week in the life of Elon Musk—one in which the billionaire CEO delivered the first production units of his company’s latest vehicle (the Cybertruck), weighed in on his preferred candidates for the 2024 election (neither Donald Trump nor Joe Biden) and offered a message to the chief executive of one of America’s most beloved brands (“Go f— yourself”).

Such trash talk and worse has left Musk somewhat isolated, with advertisers like Disney still avoiding his social media platform over his endorsement of an antisemitic conspiracy theory.

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The first shipments of Tesla Inc.’s long awaited Cybertruck are expected on Thursday—a momentous event given the years of anticipation. Bloomberg senior reporter Dana Hull joins this episode of Elon, Inc. to discuss the futuristic truck and its four years of engineering and development delays. But first, we speak with reporter Marissa Newman about Elon Musk’s recent trip to the Israel-Gaza border.

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It’s been about a week since X-owner Elon Musk ignited a firestorm by endorsing antisemitic and racist posts on his social media platform. Since then, X Chief Executive Officer Linda Yaccarino has been scrambling to contain the fallout as major advertisers like IBM, Sony, Discovery, Apple and CBS stopped or paused spending on the site. We take a look at what has happened.

Also, how does the OpenAI mess impact Musk?

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Emergency pod! We are back in the studio for a second time this week to discuss the fallout of recent X posts by Elon Musk. Musk—who often posts controversial material—has taken things a step further in recent days, openly praising racist and antisemitic posts.

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On Friday, SpaceX is scheduled to launch its Starship spacecraft for the second time. The first time yielded… mixed results. It was detonated within minutes of launch. In this episode we look back at what went wrong the first time, look ahead to the coming launch, and figure out what’s so difficult about space travel anyway. We also take a look at some recent statements from Elon on things like OpenAI and freedom of speech.

This episode is hosted by Bloomberg executive editor David Papadopoulos, who is joined by Bloomberg Businessweek senior reporter Max Chafkin, Bloomberg editor Sarah Frier and space reporter Loren Grush.

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Elon Musk’s startup Neuralink wants to implant a tiny chip in people’s brains, and it’s looking for a volunteer for its first clinical trial.

Ashlee Vance, a Musk biographer and Bloomberg Businessweek contributor, made nearly a dozen visits to Neuralink facilities over the past three years for this week’s cover story on Neuralink. He’s reported on a robot brain-surgeon, an impatient Musk and a surreal scenes of smoothie-sipping, brain-chipped monkeys.

Musk has reshaped an entire industry, and this one could be the most transformative of all. This bonus episode of Elon, Inc. is hosted by David Papadopoulos. He’s joined by Vance and technology reporter Sarah McBride. Read the cover story here. 

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In our inaugural episode, we take a close look at the latest industry Musk wants to disrupt: artificial intelligence. We also discuss something that might disrupt Elon: after scoring big union wins in Detroit, UAW's Shawn Fain has set his eyes on Tesla.

This episode is hosted by Bloomberg executive editor David Papadopoulos, who is joined by Bloomberg Businessweek senior reporter Max Chafkin, Bloomberg editor Sarah Frier and senior reporter Dana Hull.

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At Bloomberg, we’re always talking about the biggest business stories, and no one is bigger than Elon Musk.

In this new chat weekly show, host David Papadopoulos and a panel of guests including Businessweek’s Max Chafkin, Tesla reporter Dana Hull, Big Tech editor Sarah Frier, and more, will break down the most important stories on Musk and his empire. Coming November 7th.

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