Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Welcome to episode #113 of the Life by Design Podcast with Allison Hardy!

Today I’m sharing the story of Carrie Flynn, owner of Virtual Simplicity. She helps entrepreneurs and business owners learn how to simplify their businesses and their lives. She is obsessed with all things systems and automation and loves helping others find and implement systems to help them feel less stressed and overwhelmed. Her ultimate goal is to help others feel like they can breathe a bit easier and begin to enjoy their businesses and their lives again.

TAKEAWAYS:
> Carrie’s interpretation of “having it all” is a bit different than past guests! For her it means doing what she can, in this season of life, and feeling satisfied with that. It’s not delaying her success, but being a very practical person Carrie feels as if that the success that is inevitable for her, may look and feel a bit different, depending on her current life circumstances.
> A lot of Carrie’s clients work with her because of her personal life. As someone who works full-time and has kids that are far apart in ages, her story and messaging resonate with them because they feel like they “know, like, and trust” her because of her personal life, not in spite of it. This is a powerful marketing tool!
> The #1 thing that holds Carrie’s clients back is fear. Fear of the unknown can be debilitating, when you are scaling and growing your business. Being ready for growth is a bold move, and it requires both mindset and strategy work.
> Bright shiny object syndrome and comparison-itis may serve you in the immediate, but long-term they can derail your best laid plans and goals.

RESOURCES:
> Follow Carrie on Instagram: www.instagram.com/virtualsimplicity
> Learn more about Carrie through her website: www.carriemflynn.com
> Download Carrie’s Trello Team Board Template: http://bit.ly/contentplanningtemplate
> Download Carrie’s Content Calendar Template: http://bit.ly/trellocontentcalendar
> There are two more spots open in the Legacy Mastermind this month! If you want to create a 6-figure business in 2019 on your terms, then I invite you to book a time to chat with one of my team members to find out if the mastermind is a good fit for you. You can access our scheduler here: https://bit.ly/legacyscheduler
> Join the 6-Figure Mompreneur Community here: www.facebook.com/groups/themompreneurcommunity
> Get signed up for the 4 Steps to a Highly Engaged (and profitable) Facebook Group LIVE webinar! Click here to learn more: https://bit.ly/engagedandprofitable
> Snag a 7-day trial and 50% off an annual membership (that’s $5 a month) for my new favorite fitness app Fit On! Use code ALLISONHARDY50 at checkout! You can download and learn more by clicking here: https://fiton.app/fitmom

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama! Welcome to episode #112 of the Life by Design Podcast with Allison Hardy.

Oftentimes, my clients come to me with the same problem: they are stuck in a vicious cycle of feast or famine months.

They’ve created these amazing heart-centered businesses that helps their clients in big, amazing ways, but it’s totally draining them. And they’re on the verge of burn out.

Inconsistency can look different for everyone but this is the inconsistency that I’m talking specifically about in this episode:

> Inconsistent clients which leads to inconsistent income
> Inconsistent social media which leads to inconsistent visibility

In today’s episode I’m sharing three things you absolutely NEED to have implemented in your business if you want to create consistent clients, consistent visibility, and consistent income in your business.

RESOURCES:
> I’m accepting two more women into the Legacy Mastermind this month! If you want to create a 6-figure business in 2019 then I invite you to book a time to chat with one of my team members to find out if the mastermind is a good fit for you. You can access our scheduler here: https://bit.ly/legacyscheduler
> Download my 10 Ways to Create a Consistent Business Guide by clicking here: https://bit.ly/consistentbusiness
> Join the 6-Figure Mompreneur Community here: www.facebook.com/groups/themompreneurcommunity
> Get yourself signed up for the 4 Steps to a Highly Engaged (and profitable) Facebook Group LIVE webinar! Click here to learn more: https://bit.ly/engagedandprofitable
> Snag a 7-day trial and 50% off an annual membership (that’s $5 a month) for my new favorite fitness app Fit On! Use code ALLISONHARDY50 at check out! You can download and learn more by clicking here: https://fiton.app/fitmom

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama! And welcome to episode #111 of the Life by Design Podcast with Allison Hardy!

Today I have the pleasure of interviewing certified baby/toddler sleep consultant, Lynette Harper. She is a mom to two kids, the oldest being her inspiration for becoming a sleep consultant.

She has a passion for helping parents overcome their exhaustion by teaching their little ones safe and healthy sleep habits. Seeing other parent's lives become much easier, more relaxed and restful is one of the best things about her job.

TAKEAWAYS:
> Lynette stumbled across becoming a sleep consultant after her oldest was a TERRIBLE sleeper. After seeing amazing results in her daughter’s quality of life and her own, she become passionate about helping others get the sleep they desire and need.
> For Lynette “having it all” means having a happy family and a comfortable home to raise them in and to welcome others in.
> When her daughter turned one, Lynette started to lose herself in her life as a mom. At first her business was just to help others, not to really create a business. But over time, and seeing the changes in other mom’s lives, she decided to leap into creating her business and pursuing her passion.
> Something that makes Lynette a bit different than other sleep consultants is that she offers more than one sleep training methods, which accommodates multiple parenting styles.

RESOURCES:
> Join Lynette’s Facebook group: www.facebook.com/groups/littleserenesleepers/?ref=bookmarks
> Follow Lynette on Instagram: www.instagram.com/serenesleepsolutions
> Learn more about Lynette and her services: www.serenesleepsolutions.ca
> Snag a 7-day trial and 50% off an annual membership (that’s $5 a month) for my new favorite fitness app Fit On! You can download and learn more here: https://fiton.app/fitmom
> Join the 6-Figure Mompreneur Community here: www.facebook.com/groups/themompreneurcommunity

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama! Welcome to episode #110 of the Life by Design Podcast with Allison Hardy!

Today I’m interviewing with passive income experts Dillon and Sarah King!

Dillon and Sarah King are the founders of withthekings.com. By creating and selling courses, they have made over a million dollars in sales while working less than 5 hours/week (Just FYI - It didn't start out this way - it took a lot of hard work, which they refuse to sugar-coat!!!).

They believe in family first, and with (almost) 4 children under 4, they are so thankful for their business, because it has given them the freedom to be fully present parents. After experiencing this success, Dillon and Sarah have become committed to supporting others in creating + selling their own courses. Dillon and Sarah believe that everyone knows something that others would pay to learn.

Their signature program, Launch, helps entrepreneurs find "their thing" and monetize that knowledge through their own online course. Dillon and Sarah have made it their goal to remove the mystery of making money online. They believe anyone who is willing to work hard for a freedom lifestyle, should have the tools to make it happen. Learn more about their business model (including a detailed financial breakdown) in their free video series. Get their free video series here: http://withthekings.com/podcastgift.

TAKEAWAYS:

> Dillon and Sarah discuss how to push through the fear with faith in the system and in the process.
> When it comes to passive income, it all comes down to numbers and statistics. They say it’s important to be able to rely on numbers.
> For Dillon and Sarah, having it all is the freedom lifestyle. They want to feel free of obligation and be fully present with their kids.
> One reason Dillon and Sarah got into entrepreneurship was because of their kids. Their kids have always driven them to the next level.
> Dillon and Sarah talk about minimalism and how thriving on less gives us more energy and time to be more present in our lives.

RESOURCES:

> Join The Mompreneur Community
www.facebook.com/groups/themompreneurcommunity
> Try out ConvertKit (my all-time favorite email CRM) for 30 days for free
http://bit.ly/lifebydesignck
> The Kings video series
withthekings.com/podcastgift

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama!  And welcome to episode #109 of the Life by Design Podcast with Allison Hardy.

Today’s episode is going to be a bit different from what I normally share with you.  Today I’m getting VULNERABLE. And when I first started recording this episode I was ridiculously nervous.  In fact, I almost scrapped the entire thing.

But when I started my business I made a promise to myself, and to my audience, to be truthful and upfront about everything: the good, the bad, the ugly, and everything in-between.  So here goes….

In today’s episode I’m sharing the biggest hard lessons I had to learn in my business in 2018.  Now these lessons aren’t your standard, run-of-the-mill challenges, these lessons are shook-me-to-the-core lessons, lessons that made me want to crawl under the covers and hide, lessons that made me want to call this whole “online business thing” quits and delete everything.

But, it was through these lessons that I learned a TON and they’ve really shaped my 2019.  And my 2019 so far has been pretty phenomenal. So these lessons have been ridiculously helpful in shaping my year so far, they were just hard lessons to have.

It is my hope that by sharing these lessons with you you’ll either realize the trials and tribulations you might be experiencing are normal OR that when these things may happen to you, you know not to shut it all down and call it quits.

Hard lessons are normal, it doesn’t mean that we have to like them.

RESOURCES:
> Read the article for this podcast episode: www.allisonhardy.com/blog1/episode109
> Join the 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity
> Register for the 4 Steps to a Highly Engaged (and profitable) Facebook Group Webinar: https://bit.ly/engagedandprofitable

Music courtesy of bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama! Welcome to episode #108 of the Life by Design Podcast with Allison Hardy!

Today I’m interviewing with the founder of $1K Mom and Ambitious Motherhood podcast host, Katie Fleming!

Katie Fleming is a mom to 2 little girls and wife to her high school sweetheart. Katie is the founder of $1k Mom, a community of moms who are building businesses and raising a family, and doing both well.

Weekly, she hosts the Ambitious Motherhood podcast where she dives into interviews with other moms going after their calling, both in their home and outside of their home. She is the creator of the $1k Method™ - the 3 Step Process to starting and monetizing a business online, built around your expertise and your family lifestyle. She loves handing out permission slips to moms and encouraging them to go after their calling both in their home and outside of the home.

TAKEAWAYS:

> Katie’s definition of having it all is being able to decide moment by moment where I need to put my focus and priorities.
> Katie’s mom once told her, “Don’t quit on a bad day”. This quote has helped her in her life and business.
>Katie suggests you have to work business into current life schedule.
>To be successful with business with kids and babies with nap times you need to know what your goal is and the tasks that go with it. You also need to know your blocks of time throughout the day when you can work.
>Don’t feel mom guilt when you are trying to accomplish a way to grow your business through revenue producing activities.
>Katie says one of the best revenue producing activities is to connect with your audience and have conversations with them everyday.
>Katie suggests turning on some music and “brain dump” all the things you are thinking and wanting to do with your business. Whatever you choose to do, do it consistently.

RESOURCES:

> Grab your FREE seat to the online class, How to Make Your First $1k Online Without Sacrificing Your Family Life: https://1kmom.com/free
> Instagram: www.instagram.com/katiefleming
>Join The Mompreneur Community by going visiting: www.facebook.com/groups/themompreneurcommunity
>Try out ConvertKit (my all-time favorite email CRM) for 30 days for free by visiting:
http://bit.ly/lifebydesignck

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama! And welcome to episode #107 of the Life by Design Podcast with Allison Hardy! You’re going to love today’s interview.

In this episode I’m interviewing Lynette Evans, Co-Founder of The Mama Ladder, a heart-centered business support community for mama-preneurs that focuses on four core beliefs: money, time, community, and mentoring.

After 14 years studying and working in nursing, one of Lynette’s most memorable career experiences was traveling aboard the USNS Mercy hospital ship to treat pediatric patients in the little-known country in the middle of the Pacific Ocean, Timor Leste. (Heard of it?) Lynette's first corporate job as a Registered Nurse was with a ranking children’s hospital in the United States. This first job led her to pursue a master’s degree at the University of San Diego as a Family Nurse Practitioner, leading her to meet her husband. Their first baby boy arrived a couple years after practicing full-time as a Board-Certified Family Nurse Practitioner. While managing patients with advanced heart failure, heart transplants, and mechanical cardiac support, Lynette had her own change of heart.

Feeling she was missing too many precious moments of her son’s childhood, she backed off her corporate healthcare pursuits to have more control over her schedule and co-founded The Mama Ladder™. Mama to two little boys, Lynette is happy to have more time to spend with her family (now with two little men) and create a business that fits her life and priorities. A Southern California-born girl, she's a sunshine lover, simple moment savorer, and happiest with people she loves the most.


TAKEAWAYS:
> Lynette’s entrepreneurial journey started with her first Mama Spring Break with her friend and now business partner, Crystalee. It was through rekindling a long-time friendship that Crystalee and Lynette started their business, the Mama Ladder.
> Lynette’s definition of “having it all” is living a life where she feels challenged and fulfilled, and is living up to her potential.
> A $5,000 client lead to inspiring the Mama Ladder’s Mama High Five Grant, money can facilitate such amazingly massive change!
> Boundaries are key to scaling and growing your business. You HAVE to have strong boundaries around your business, your clients, and your personal time.

RESOURCES:
> Learn more about the High Five Grant for Moms (applications are due January 31) by visiting: www.themamaladder.com/grant
> Attend the Mama Spring Break by registering here: www.themamaladder.com/mamaspringbreak
> Learn more about how The Mama Ladder can support you in your business by visiting: www.themamaladder.com
> Join The 6-Figure Mompreneur Community here: www.facebook.com/groups/themompreneurcommunity
> Test drive ConvertKit for 30 days for FREE! Visit this link to get signed up: https://bit.ly/lifebydesignck

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama! Welcome to episode #106 of the Life by Design Podcast with Allison Hardy!

Today I’m interviewing with Branding and Business Consultant, Jennifer Maggiore!

Jennifer Maggiore is an accomplished consultant, speaker, and author with a passion for supporting brilliant businesswomen through the inner and outer work of developing leading brands.

She most recently founded Catalyst Branding + Business Consulting, where she serves as the catalyst for her clients’ success through private consultation and group coaching to build their brands and grow their businesses.

She started her first business in 2005 – an apparel company that she later sold – and went on to found the award-winning digital firm red balloon social media, for which she currently serves as CEO.

Based in Scottsdale, Arizona, Jenn is happily married to her high school sweetheart, a residential real estate Broker. She has two very bright boys, one a budding musician who survived a brain tumor at age 2, the other a future engineer with a passion for building and disassembling everything (Everything. Don’t leave this kid alone with a screwdriver). Connect with her at brandwithcatalyst.com.

TAKEAWAYS:
> Jennifer’s definition of having it all is having as much as you want without going crazy. Just because you have access to things doesn’t really bring you happiness.
> Jennifer talks about how everything springs from your brand. What do you want to be known for? What are you about? Who are you and who are you resonating with? Branding is the way you talk, colors, fonts, subjects and topics are what you become known for.
> To change the way that the world sees you, you have to change the way you see yourself
> People are craving real. As a business owner, you can transfer your brand by being real and authentic and really think about what you stand for.
> Jennifer mentions a strong quote from a book called Don’t Die With Your Music Still in You which says-“There are no new messages, there are only new messengers”. She reminds us that our unique perspective is all that matters.
> The only way to get what you want is to get clear on what that is. To get that clarity, you need to talk it out with someone who is willing to let the conversation go where it needs to go.
> Jennifer believes that a sense of community is important especially through doing group video calls. She feels it’s important to see each other’s face.

RESOURCES:
> Check out more information on what Jennifer offers at her website brandwithcatalyst.com
> Follow Jennifer on Instagram @jennmaggiore
> Listen to the Catalyst Conversations podcast with Jennifer.
> Don’t Die With Your Music Still in You By Serena J. Dyer and Dr. Wayne W. Dyer
> To join The Mompreneur Community visit:
www.facebook.com/groups/themompreneurcommunity
> Try out ConvertKit (my all-time favorite email CRM) for 30 days for free by visiting:
http://bit.ly/lifebydesignck

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Welcome to episode #105 of the Life by Design Podcast with Allison Hardy!

Today I have the pleasure of interviewing Anita Morin.

Anita is a wife to an amazing man, mother to a son, and is a part-time Physician Assistant who works in Integrative Medicine. She is also a FertilityCare Practitioner Intern and a Naprotechnology Medical Consultant Intern. Additionally, she is also a work at home mama during her son’s nap time. She has been working with clients in all sorts of ways through her business: FDS Creatives. She's helped her clients with business management, content creation, editing, advising, copywriting, marketing, video editing and much more.

She is passionately Catholic and this leads her to speak and write, as well as help Catholic women move their businesses forward.

TAKEAWAYS:
> Anita’s expertise may be diverse but it all serves under one umbrella: showing women how their bodies are created and so they can empowered to make informed and faith-based decisions when it comes to their medical care.
> Anita wants women to know that they are created in a beautiful light by a loving God.
> One of Anita’s main values is respect. When she is caring for patients as a Physician’s Assistant, as she is serving her clients as a VA helping them to broadcast their message, and as a speaker and writer sharing her message with new audiences respect is the #1 most important thing for her.
> Her biggest takeaway from the Legacy Mastermind is that we are not meant to do business alone, we thrive in community and as a result of the community she experienced in the Legacy Mastermind she’s been able to find ways to plug into the LM community and pour into the other women as much as they poured into her.
> Anita’s legacy is one that is inspired by St. Paul, she wants to be remembered as faithfully obedient towards God.

RESOURCES:
> Visit Anita’s website and blog: www.anitamorin.com
> Like Anita’s Page on Facebook: https://www.facebook.com/beautygoodtrue/
> Connect with Anita on Instagram: www.instagram.com/anitamorinpa/
> To learn more about the Legacy Mastermind (hurry doors are closing!) visit: www.allisonhardy.com/legacy
> To join The Mompreneur Community visit: www.facebook.com/groups/themompreneurcommunity

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Hey Mama! Welcome to episode #103 of the Life by Design Podcast with Allison Hardy!

Today I have the pleasure of interviewing homeschool consultant, curriculum creator, blogger, and author, AND Legacy Mastermind-er Jennifer Elia.

Jennifer is Founder of Aurelius Cabrini Homeschool Resource Center which is dedicated to giving homeschool moms the tools they need to thrive in their home education career. Jennifer provides one-on-one consulting, personalized and original curriculum plans, and practical advice for those just beginning their homeschool journey, as well as those who just need a little boost. She lives in New Jersey with her husband and four children whom she has been educating at home for the past 10 years. When Jennifer isn’t busy researching the best curriculum solutions, she enjoys gardening, crafting, and writing.

TAKEAWAYS:
> Despite teaching at the college-level and in elementary schools, Jennifer decided that homeschooling because she thought that the way the education system was set up, didn’t serve her children in the best way possible. Not every educational situation is right for every child.
> Homeschooling isn’t an educational approach, it’s a lifestyle approach.
> Homeschooling is not school at home, there is a BIG misconception around that. The only model of education that we know is being in school, so it’s important to reconsider the school model when it comes to your own home school.
> Jennifer’s mission is to help moms who homeschool their kids. There are thousands of resources online for curriculum ideas, lesson plans, etc. but what she found to be the #1 pain point of homeschooling moms is the isolation.
> The Legacy Mastermind has been a game changer for Jennifer when it comes to accountability and taking action on her dreams/plans.
> The community within the Legacy Mastermind has been the thing that Jennifer has found to be the most unexpected aspect. The other women are just as invested in seeing you thrive.
> Jennifer’s legacy is to helping not only women thrive in their homeschool lives, but also to help children love to learn.

RESOURCES:
Visit Jennifer’s website: www.aureliuscabrini.com
> Follow Jennifer on Facebook: www.facebook.com/aureliuscabrinihomeschool
> Join Jennifer’s Facebook group, Homeschool Mom to Mom Support Chat: www.facebook.com/groups/homechoolmomtomom
> Check out Jennifer’s book, Sound Foundations: A manual for easily building a thriving and successful homeschool: www.amazon.com/Sound-Foundations-successful-homeschool-Homeschool/dp/1728617863
> To learn more about the Legacy Mastermind (hurry doors are closing!) visit: www.allisonhardy.com/legacy
> To join The Mompreneur Community visit: www.facebook.com/groups/themompreneurcommunity

Music courtesy of www.bensound.com.

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot