Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Ever feel like you're building your business on rented land? In this episode, Allison gets real about why she stopped relying on social media to drive sales, and how her email funnels took over the heavy lifting.

She shares the wake-up call that changed everything, the behind-the-scenes of her evergreen system, and how YOU can start building a business that sells without you constantly showing up. If you're ready to stop performing and start converting, this episode's for you.

TAKEAWAYS

• You don’t have to quit social media, but you can build a business that doesn’t depend on it to make sales.
• Email marketing gives you control, consistency, and the ability to sell—even when life throws curveballs.
• A strategic lead magnet should directly connect to what you actually sell—no more freebies leading to dead ends.
• A real email funnel builds trust, teaches, and sells—ditch the fluffy “let’s be friends” sequences.
• If you’re not pitching often, it may be because you’re not fully sold on your own offer—fix that, and sales will follow.

RESOURCES:

• Visit the blog post that goes along with this episode for more resources
• Snag the exact email that brought in $80K. Yep, one email, $80,000 in sales. Steal the template that changed everything (and could do the same for you).

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.

Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.

Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.

>>>><<<<

If you’re worried that automating your emails means sounding like a robot—or worse, being ignored—this one’s for you. In this special episode of the Sell Like A Human Sessions, Allison Hardy flips the script on how to create automated emails that actually feel personal and help your audience feel truly seen. 

Alongside hosts Lauren Litt, Caryn Gillen, and Marisa Corcoran, Allison shares how she builds relationships (and sells her offers) through email sequences that are anything but cold and lifeless. If your email funnel could use a little more heart and a lot more strategy, hit play on this one.

TAKEAWAYS:

• Why automation is not the enemy and how it can help you show up even when life gets busy.
  
  
• How to write emails that speak directly to your audience’s current pain points (without jumping ahead to the solution too soon).
  
  
• The seven different buyer types you should be writing to and how to reach each one effectively.
  
  
• Why saying the same thing over and over (yes, really!) is one of the smartest things you can do in your email marketing.
  
  
• How to bring more of your own personality and real-life moments into your content to build authentic connections.

RESOURCES:

Listen to episode 2 and 4 of the Sell Like A Human Sessions on the Coach Business Podcast

Listen to the interview Allison references on The Disruptor Podcast with Amanda Burg featuring Jen Liddy about the “curse of the coach”

CONNECT WITH ALLISON: 

Snag Allison’s $80,000 Email Template

CONNECT WITH CARYN:

Listen to Caryn’s Coach Business Podcast

CONNECT WITH LAUREN:

Access Lauren’s Daily F.I.T. Series and learn how to improve social media engagement without a single post

CONNECT WITH MARISA:

Learn more about Marisa on her website

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Kay Hillman is a mom of 2, wife, and 2-time CEO. She is the founder of a photography studio (Kay Hillman Photography) and a sales and CEO consultant for moms who want to build peaceful and profitable businesses doing the bare minimum.  

Kay is passionate about teaching service providers and coaches how to create, market, and sell premium offers all while working less than 20 hours per week. 

Kay focuses on creating a sustainable business model and selling with integrity and authenticity. She believes that stepping into your calling by SERVING others and providing a deeper transformation through SELLING is the best way to grow and scale a business and is on a mission to help moms truly build businesses of impact and time freedom.

When she isn’t running two companies you can find Kay sitting on the floor eating cereal with her sons and dog or dragging her husband, Tae, along on a Target run.

This episode will shift how you think about sales, capacity, and what it really takes to grow a business that supports your life (not consumes it). Spoiler: success isn’t about working more—it’s about working with intention.

TAKEAWAYS

• Real freedom comes when your business is built to run around your life, not the other way around.
• Kay sells every single day and believes it's the bare minimum you should be doing as a business owner.
• Simplicity sells. You don’t need a perfect funnel or branding to grow, you just need to consistently talk about your offer.
• Consistency creates clarity. When you sell daily, you quickly learn what works and where your audience is actually converting.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

Hang out with Kay over on Instagram

Listen to the Moms Do Business Different Podcast

Snag the exact email that brought in $80K. Yep, one email, $80,000 in sales. Steal the template that changed everything (and could do the same for you).


CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.

Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.

Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.

>>>><<<<

Raise your hand if you’ve ever felt totally overwhelmed by the shoulds of social media.

In this first episode of the Sell Like A Human Sessions, we’re flipping the script on how to actually use social media to build real relationships, not just rack up likes and followers.

This time, Lauren Litt of Little Shameless Plug steps into the spotlight with Allison Hardy, Caryn Gillen, and Marisa Corcoran asking all the right questions. Lauren shares why "consistency" doesn’t have to mean burnout, how to show up in a way that feels good for you, and the truth about what it really takes to grow a thriving community online (hint: it’s not posting 47 times a day!).

TAKEAWAYS:

• Why showing up on social media is more about connection than perfection and how to stop overthinking it.
  
  
• How to define your version of consistency so you can build momentum without burning out.
  
  
• The magic of starting small (and why one great post a week can be better than seven half-hearted ones).
  
  
• Why engagement matters more than follower count and how to use genuine interaction to grow your community.
  
  
• A powerful mindset shift for treating social media like the relationship-builder it was always meant to be.

RESOURCES:

Listen to episode 2 and 4 of the Sell Like A Human Sessions on the Coach Business Podcast

CONNECT WITH ALLISON: 

Snag Allison’s $80,000 Email Template

CONNECT WITH CARYN:

Listen to Caryn’s Coach Business Podcast

CONNECT WITH LAUREN:

Access Lauren’s Daily F.I.T. Series and learn how to improve social media engagement without a single post

CONNECT WITH MARISA:

Learn more about Marisa on her website

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken.

In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it’s NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun.

With a few key mindset and system shifts, you’ll go from blank-page dread to confident, consistent sending.

If you're ready to stop overthinking every word and finally treat email marketing like the business-building asset it is, this episode is for you! Ready? Let’s simplify.

TAKEAWAYS:

• You're not bad at email marketing, you’re just reinventing the wheel every time you write. Use a framework instead of starting from scratch.
  
  
• Ditch perfection. Focus on clarity, consistency, and one clear message per email instead of trying to say everything in one go.
  
  
• A repeatable 4-part framework (hook, story, point, CTA) can make writing faster and more effective.
  
  
• Plug-and-play systems (like templates and AI tools) help you send the right kind of email that leads to sales. Automating your sales emails allows your business to make money even when you’re offline or out of office.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

If you’re ready to make writing emails feel easier (and actually profitable), that’s exactly what we do inside Emails That Sell! This is Allison’s email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

You started your business to gain freedom—but instead, you’re buried under spreadsheets, hiring headaches, and a to-do list that never quits. Sound familiar?

In this 6-Figure Secrets Podcast episode, Annie Hillman joins Allison to pull back the curtain on what it really takes to run a profitable business with calm confidence. 

Annie Hillman is the Founder and CEO at 1428 Financial. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. She worked her way up to staff accountant and stayed there until starting her business in 2020. Now, she spends her days helping business owners treat numbers like a tool, not a threat, so they can run empowered, profitable businesses. Annie helps business owners embrace numbers, increase profits, and stress way less with monthly money management. Besides crunching your numbers, she loves fitness, baking bread, and hanging with her husband, daughter, and two dogs on their mini-farm in Ft Worth, Texas.

From building a values-aligned team to embracing automation like a boss, Annie shares how she’s created a life-first business that fuels her life instead of draining it. If you’re craving more profit and peace, this one’s a must-listen.

TAKEAWAYS

• Replacing your 9–5 income is only the beginning; true success is building a business that supports your life.
  
  
• Hiring the right people isn’t just about skill; it’s about culture fit, values, and shared vision. You can’t grow your impact if you’re doing everything yourself. Building a sustainable team is key to scaling.
  
  
• Automation isn’t a luxury; it’s a game-changing strategy to buy back your time and energy. Your role as CEO is to lead, not to micromanage. Invest in systems and people so you can focus on what only you can do.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

Hang out with Annie over on Instagram

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Think you suck at writing emails? You probably don’t.

In this solo episode, I break down why “I’m not a good writer” is just a belief holding you back—not the truth.

I share the exact strategy I teach my clients to write emails that actually sell, even if writing makes you want to throw your laptop across the room.

Bonus: it involves talking, not typing.

If you’ve been agonizing over every word or hiding behind the idea that your emails have to be perfectly polished, this episode is the permission slip you’ve been waiting for.

TAKEAWAYS:

• Email marketing isn’t about writing like a novelist—it’s about sounding like you and connecting with your reader.
• When in doubt, stop typing and start talking; transcribing your spoken thoughts can make writing faster and way more natural.
• Your emails don’t need to be long or fancy—they need to be clear, focused, and action-driven.
• A compelling email includes: a conversational tone, one strong message, and a no-brainer call to action.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

If you’re ready to make writing emails feel easier (and actually profitable), that’s exactly what we do inside Emails That Sell! This is Allison’s email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Trying to do all the things in your business? It’s probably the exact thing keeping you stuck.

In this no-fluff convo with digital marketing unicorn Emily Reagan, we pull back the curtain on what actually happens behind the scenes of successful businesses (spoiler: it involves help!). Emily dishes out real talk on the mindset shifts, money moves, and hiring strategies that freed her up to grow her business—and help others do the same.

You’ll walk away from this episode knowing exactly why clinging to your DIY badge of honor might be holding you back, and how to fix it.

Emily Reagan is a mom of four, former military spouse, sheepadoodle owner and jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked behind the scenes as a freelance digital marketer with many creatives, copywriters, and coaches to grow, nurture, and monetize their online audiences.

She’s the founder of the Unicorn Digital Marketing Assistant School and Digital Marketer’s Workgroup where she helps women advance their digital marketing skills and services to become booked-out, in-demand unicorn digital marketing assistants (and beyond).

TAKEAWAYS:

• Hiring help isn’t just about time. It’s a smart business strategy that increases your capacity to grow and scale.
  
  
• Outsourcing can start small (think: house cleaning or bookkeeping) and still make a big impact on your business and peace of mind.
  
  
• Building a supportive team means finding specialists who align with your business goals and can hit the ground running, without you micromanaging every step.
  
  
• Letting go of perfection and control is tough, but it’s the secret sauce to sustainable growth.

RESOURCES: 

Visit the blog post that goes along with this episode for more resources

Hire one of Emily’s Unicorns

Download Emily’s How To Hire A Virtual Assistant Guide

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

As entrepreneurs we create amazing programs that serve people. We launch these offers and send out sales emails and then...we're met with crickets.

Too quickly, I see entrepreneurs go back to the drawing board and re-work their offer, but really, it’s their emails that didn’t do the work.

In this episode I'm sharing why your offer probably isn't broken, and why your emails are. I'll walk you through some quick changes and data points that will help you know what to shift, so that you can confidently sell your offer through your email marketing efforts.

TAKEAWAYS:

• People buy because they are feeling a certain way. Emotions can be a huge driver in sales! By calling out those feelings, and speaking to their emotions, it can help your audience to feel seen and heard.
• Give your audience a reason to buy. Let them know that your offer is expiring or that the doors are closing in x amount of days. Having a reason as to why they should buy, creates an urgency to buy within your audience.  
• Identify your sales triggers. Does your audience usually from story-based emails? Then write more of those. Use your audience's habits to inform what you share in your emails. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

If you’re second-guessing your offer, STOP, and write better emails. Join Emails That Sell where I give you the exact templates to make sure your emails actually sell.

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

Sheri is an Intuitive Business Astrologer & Sales + Marketing Mentor.

Sheri supports her clients by leveraging her 25+ years of expertise and her strengths to make astrology work for their business.

Her clients consider her to be their Cosmic Guide, and helps them to feel spacious and easeful planning the marketing of their business.

When not guiding clients with proven strategies, intuitive insights, and astrological guidance, Sheri’s known to indulge in dark chocolate (70%+ only!), read historical fiction, cook with her husband, or fight for couch space with her three-legged fur baby, Sierra.

TAKEAWAYS:

• Astrology is all about cycles. They repeat and give us insights and guidance that we wouldn’t otherwise know. This information can help us know what to tune in and focus on. 
• Adjust your content to meet people where they are at. Sometimes you’re not going to reach someone if they have a certain energy. You can use the astrology cycles to help you predict what is going to happen. 
• Rest as hard as your work. A thriving business requires a nourished and happy you. 

RESOURCES:

Visit the blog post that goes along with this episode for more resources

Take Sheri’s What’s Your Cosmic Catalyst Quiz

Give Sheri a follow on Instagram

Subscribe to Sheri’s YouTube Channel

Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.

Music courtesy of www.bensound.com

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot