✨ Episode Summary:
If you’ve been ghosting your email list — this is your sign to send something today.

In this week’s Marketing Monday, Allyson is dishing out the truth bomb that estheticians need to hear:
Email isn’t dead. In fact, it might be the most underused booking tool in your business.

Here’s why:

• Email reaches clients AFTER they leave your treatment room

• It stays in their inbox until they’re ready to take action

• It quietly books behind the scenes (even when your IG posts flop)

You don’t need fancy automation. You just need a simple, repeatable plan — and this episode gives it to you.

🧠 What You’ll Learn:

• Why email outperforms social media in visibility + action

• The 3-part format to make email writing simple and repeatable

• What to send this week (with examples you can steal)

💌 3 Easy Email Ideas to Try This Week:

1. “Last Chance” Email — highlight this month’s final openings

2. Skincare Tip of the Week — include a CTA to book or reply

3. Create a Freebie — like a skincare checklist to start collecting leads

📣 Special Mention:
This episode features a shoutout to email marketing expert Jen Goff, who recently did a Facebook Live training inside the Estheticians in Business FB group.

👀 Replay Available
Watch the full session with Jen Goff here:
👉 [Link to Jen’s group]

👉 Link to Estheticians in business the Facebook Group!

🎯 Reminder:
You don’t need 10K followers to make money.
You need 100 good emails + one solid message.

📥 Email books quietly.
📊 Email converts consistently.
💸 Email makes you money without the burnout.

🔗 Don’t forget to:
✅ Subscribe to the podcast
✅ Check the show notes for Jen’s group + free trainings
✅ Share this with another esthetician who needs the push to finally send an email