💌 Episode Summary:

In this quick episode of Marketing Mondays, Allyson shares how email — yes, email! — is one of the most underrated booking tools for solo estheticians.
If you’ve been relying on Instagram’s algorithm to fill your books, this episode will help you build a system that quietly runs in the background and keeps clients coming back.

• Why email still works (and why it’s better than chasing the algorithm)

• 3 types of emails every esthetician should send

  1. Monthly newsletters → simple, personal, and consistent

  2. Aftercare follow-ups → increase rebooking + product sales

  3. Birthday or reactivation emails → bring clients back who’ve gone MIA

• A 5-email rebooking sequence to automatically follow up when clients don’t rebook

• How to set it up in under an hour with free tools like MailerLite, Flowdesk, or Gmail templates

• Why “done is better than perfect” when it comes to email marketing

“Social media scrolls by in seconds. But email sits in their inbox — waiting to be opened, clicked, and acted on.”

1. Write one monthly newsletter this week — even if it’s just 3 lines + your booking link.

2. Create one aftercare follow-up email for your most popular service.

3. Add client emails to a simple Google Form or your booking system.

4. Optional: build your 5-day rebooking sequence to run automatically.