In a world of crowded inboxes and the never-ending battle for audience attention, email marketers need to find new ways to engage with their audiences effectively.
Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!
He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for
one out of every three of his business transactions with Guy Hanson and guest cohost Laura Christensen.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)