For many of us, hearing no can be tough to handle. What I try and do is re- engineer the way that people think about getting a “No”. Think about it this way: What if I told you that you are 25 “No’s” away from getting what you want most? How excited would you be to get the first “No”? How about the 24th? Take the perspective that you are a finite amount of “No’s” away from getting to that “Yes”. We might not always know what that number is, we only know that we are one step closer.