Emily Coulter owns Morrice Florist on Martha's Vineyard. With little flower knowledge, Emily revamped and re-branded the business, turning it into part floral shop, part boutique, and part greenhouse which can be used for demonstrations, workshops, and dinners. We talk about building relationships with growers, vendors, and customers. Be sure to subscribe to The Flower Podcast on your app. You can learn more about Scott and our guests at www.theflowerpodcast.com