In today's episode, I'm joined by Miri Offir, CEO of 911 Restoration, and Joe Tolzmann, CEO of RocketPlan Technologies. Our conversation focuses on the transformative power of empathy in business, particularly in the challenging restoration industry. Miri, drawing from her experiences, speaks to the essence of a 'fresh start culture', emphasizing the importance of empathy and understanding during crises. She shares insights into building a supportive internal culture that resonates deeply with their mission of aiding those in distress. Joe adds his perspective on using technology to enhance efficiency and customer care in times of need. Together, we explore how overcoming disasters is not just about recovery, but about seizing opportunities for protection, promotion, and personal growth.