In this interview, Patrick Antrim, Founder of Multifamily Leadership, spoke with Catherine Swaback, Director of Marketing Strategy at Alliance Residential Company, one of the largest private U.S. multifamily companies with offices throughout the West, Southwest, South-Central, Southeast, Mid-Atlantic and Northeast.

* Catherine describes how she discovered Multifamily - working on the agency side of the business and how she leverages that experience with Alliance Residential;

* What Alliance Residential is doing differently with lease-ups and what smaller companies can do to leverage the same strategies;

* Catherine shares the Alliance Residential national footprint and the strategy for individual property brands;

* Why Multifamily is special to her;

* How data is driving everything Alliance Residential does and how they translate that data into marketing tactics and design to build great amenities;

* How creative strategies can be deployed for existing properties or even repositioned properties;

* How Alliance Residential is making Multifamily cool!

CONNECT:

Visit Alliance Residential's website to view careers and more

Catherine's Twitter: @CSwaback13

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