How can optometry drive both business success and social impact? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of speaking with Dr. Jordan Kassalow, a renowned optometrist, social entrepreneur, and global health advocate. As the founder of VisionSpring, he has helped millions gain access to affordable glasses while generating over $1 billion in economic impact. Discover how Dr. Kassalow grew his family practice, pioneered a market-driven approach to vision care, and stayed committed to innovation and purpose. Now, without further ado, let’s welcome Dr. Jordan Kassalow.

Takeaways:

• Stay true to your core values while evolving and expanding your practice to ensure long-term success. A commitment to excellence will help you navigate challenges and maintain high-quality care.  
• If you want to create lasting change, blend business principles with philanthropy to make your services sustainable. Ensure that what you offer is truly valued by those receiving it.  
•  Keep up with advancements in contact lenses, myopia control, and new treatment options to differentiate your practice. Investing in cutting-edge technology will position you for future success.  
•  Deliver top-tier patient care, specialized services, and a premium experience to stand out. Clearly communicate what makes your practice unique to attract and retain loyal patients.  
• Consider alternatives to traditional insurance models to maintain pricing flexibility and ensure high-quality service. Financial independence allows you to focus on patient care without external constraints.  

Quote of the Show:

• “ Glasses and vision are more than just glasses and vision. It has to do with identity and a sense of pride.” - Jordan Kassalow

Links:

• LinkedIn: https://www.linkedin.com/in/jordan-kassalow-26726bb/  
• Company website: https://www.eyewise.com/index.html  
• Dare to Matter: https://www.amazon.com/Dare-Matter-Your-Making-Difference/dp/080653902X  
• Email: 
  • [email protected]
  • [email protected] 
• Vision Spring: https://visionspring.org/home  
• Eyelliance: https://www.eyelliance.org/?gad_source=1&gclid=CjwKCAiAn9a9BhBtEiwAbKg6fkLs5DiZzwzZjicmDmGHGYXzPsVzchYxCsauIV7AyTrxpZ9eb-3QJRoC1VMQAvD_BwE  
• Office Number: 212.555.5415 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 
• Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 
• Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208