Being able to Influence and persuade are the two critical skills that successful leaders share. But they are not only skills needed in leadership; they also come in handy in everyday life. It does not matter if you are trying to convince your family to go mountains rather than the beach; these skills are handy.

But no matter if it is in leadership or private life, we sometimes do not always pay attention to the process of persuading and influencing; we just go through the motions and hope for the right outcome.

Persuasion also often gets mixed up with negative behaviors like manipulation, but it is not; it is more of a process and takes conscious skills.

In this interview, we explore how persuasion works, including how we influence ourselves and others and the conscious process behind it.