With their unique preferences, behaviors, and technological fluency, Gen Z and younger consumers are reshaping the landscape of banking products, channels, and engagement strategies.

With this in mind, how do banks connect with and build loyalty among the emerging Gen Z demographic. What technologies, products and messaging matters?

Joining us on the Banking Transformed podcast is a true expert in the field, Brendan Coughlin, Vice Chairman and Head of Consumer Banking at Citizens. Brendan has extensive experience in navigating these dynamic shifts, providing invaluable insights into this very demanding segment of the population.