I am pleased to have Peter Keane from Qualifi join me for this edition of The Robot Industry Podcast. Peter works for Informa, and they have been a long time client of mine with the ATX Toronto and ATX Montreal show.

Here are some of my questions for Peter:

What is Qualifi, who is informa Markets? 

Qualifi – new digital marketing division that takes 1)  1st party data mixes this with 2) Audience Intelligence and activates via 3) programmatic media to reach the exact audience a marketer wants to reach.

What is first party data?

Why is 1st Party Data Important?

What does Qualifi do with this 1st Party Data?

What is a lookalike audience and how does it relate to 1st Party Data?Talk about Audience Intelligence?

How does Audience Intelligence work?

Let's talk about the funnel, everyone is after leads?

Activation – programmatic media can you explain programmatic?

What kind of media to you deliver?

How effective is programmatic advertising?

This sounds a bit too good to be true, is it legal?

Who is this program good for? 

How would you use this?

Companies that want advanced targeting, more accuracy, less waste

Easy, didn't have to hire an ad agency – will address the turn key nature of the program, just like hiring a digital agency without the cost, big advantage

One more tool in their toolbox? A big tool in the toolbox

Typical length of a program? 

How do customers consider the ROI?

Project management / client success? 

What do I need to do to get started?

What do you like to do when you are not connecting sellers and buyers?

How do people get a hold of you?

Enjoy the podcast. Thanks for subscribing, thanks for listening.

Regards,

Jim

Jim BerettaCustomer Attraction Industrial Marketing & The Robot Industry Podcast

Thanks to Peter, the team at Qualifi and our partners: A3 The Association for Advancing Automation and PaintedRobot.

If you would like to get involved with The Robot Industry Podcast, would like to become a guest or nominate someone, you can find me, Jim Beretta on LinkedIn or send me an email to therobotindustry at gmail dot com, no spaces.

Our sponsor for this episode is Ehrhardt Automation Systems. Ehrhardt builds and commissions robotic turnkey automated solutions for their worldwide clients. With over 80 years of precision manufacturing they understand the complex world of automated manufacturing, project management, supply chain and delivering world-class custom automation on-time and on-budget. Contact one of their sales engineers to see what Ehrhardt can build for you at [email protected]

Keywords and terms for this podcast: Qualifi, Peter Keane, The Robot Industry Podcast, audience intelligence, programmic advertising, media buying.