Craig O’Neill is Vice President of Training at Autoflow, formerly Autotext.me. Starting at a young age, Craig gained priceless experience at his family’s transmission shop, serving in a variety of roles including Service Manager, Technician and Business Manager. Craig’s greatest interest is in technology and since 2018, when he joined Autoflow, he has developed training processes to support shops launching digital systems.

In this episode…

How can a tire and auto repair shop ensure the safety of a customer’s vehicle while potentially increasing the number of services a customer desires? Is it better to complete a full inspection or simply service the part of the vehicle that the customer says is causing problems? If these questions resonate with you, check out this episode of Gain Traction!

Craig O’Neill, from Autoflow, says he was always against completing full inspections of customer vehicles. He thought it was just an underhanded way for shops to upsell additional services, until one day at a tech expo a speaker said the job of every technician is to make sure the vehicle is safe, reliable, and efficient — and the only way to do that is to complete a full inspection. That speaker soon became Craig’s mentor and helped him implement an invaluable digital inspection program which includes sending pictures of vehicle issues to the customer.

On this episode of Gain Traction, Mike Edge welcomes Craig for a conversation about the importance of a digital inspection process at tire and auto repair shops — even shops with one primary specialty like transmissions, brakes, or tires. Craig talks about what Autoflow does, how its software enhances customer service, and how it greatly benefits tire and auto repair shops. He discusses the amazing value of sharing photos with customers that highlight issues involving their vehicles. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

• Craig O’Neill explains why he moved from a technical role to management at his family transmission shop
• How Craig found his job at Autoflow
• Why digital inspections are becoming a necessity for tire and auto repair shops
• How sending pictures from an inspection prompted a customer to increase the number of services she desired
• A major success story Craig has experienced with Autoflow
• Why Craig considers it a blessing to have Christian Brothers Automotive as a client
• The funniest story from Craig’s career

Resources mentioned in this episode:

• Craig O’Neill on LinkedIn
• Autoflow 
• Christian Brothers Automotive
• Traction Summit 
• Smithers
• Mike Edge on LinkedIn
• Tread Partners
• Retread

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.