Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting. 
 
[00:31] The definition of whitelisting 
[01:36] Difference between whitelisting & boosting posts 
[02:38] Why majority are interested in whitelisting 
[06:34] Kynship's whitelisting success stories 
[09:05] Practical steps to take to get started with whitelisting 
[10:47] Metrics to look out for when seeking Whitelisting partnership success 
[14:55] Lookalike audiences vs Broad audience targeting 
[17:48] Examples of failed whitelisting partnerships 

Cody Wittick: <a href="https://twitter.com/Cody_Wittick">Twitter‍</a>
Taylor Lagace: <a href="https://twitter.com/TaylorLagace">Twitter</a>‍

Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting. [00:31] The definition of whitelisting [01:36] Difference between whitelisting & boosting posts [02:38] Why majority are interested in whitelisting [06:34] Kynship's whitelisting success stories [09:05] Practical steps to take to get started with whitelisting [10:47] Metrics to look out for when seeking Whitelisting partnership success [14:55] Lookalike audiences vs Broad audience targeting [17:48] Examples of failed whitelisting partnerships Cody Wittick: Twitter‍ Taylor Lagace: Twitter‍

Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting. 
 
[00:31] The definition of whitelisting 
[01:36] Difference between whitelisting &amp; boosting posts 
[02:38] Why majority are interested in whitelisting 
[06:34] Kynship's whitelisting success stories 
[09:05] Practical steps to take to get started with whitelisting 
[10:47] Metrics to look out for when seeking Whitelisting partnership success 
[14:55] Lookalike audiences vs Broad audience targeting 
[17:48] Examples of failed whitelisting partnerships 

Cody Wittick: <a href="https://twitter.com/Cody_Wittick" rel="noopener noreferrer">Twitter‍</a>
Taylor Lagace: <a href="https://twitter.com/TaylorLagace" rel="noopener noreferrer">Twitter</a>‍

EP #014: Influencer Whitelisting: What you need to know

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Business

News

Education

How To

Marketing

Business News

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&amp;Ms, Purdy &amp; Figg, Supergut, &amp; AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Share EP #014: Influencer Whitelisting: What you need to know

Sign up to save your podcasts

EP #014: Influencer Whitelisting: What you need to know

EP #014: Influencer Whitelisting: What you need to know

More shows like The Bottom Line: Ecommerce Tactics for Profitable Growth

eComFuel

Ecommerce Playbook: Numbers, Struggles & Growth

Founders

How I Built This with Guy Raz

My First Million

All-In with Chamath, Jason, Sacks & Friedberg

DTC Podcast

Limited Supply

The Andrew Faris Podcast

Chew on This - Digestable DTC Content

OPERATORS

Moneywise

Marketing Operators

Tactical & Practical

Scalability School