In this episode, we’ll be breaking down everything you need to know about the Influencer marketing budget calculator to help you effectively budget for the forthcoming year:
<ul>
 <li>[01:12]: Four quarter accounting principles</li>
 <li>[02:05]: Target breakdowns sheet</li>
 <li>[03:35]: Differences and the splits in the budget</li>
 <li>[06:18]: Influencer marketing budget and options</li>
 <li>[08:46]: Influence marketing budget recap</li>
</ul> 
<a href="https://docs.google.com/spreadsheets/d/1uvJ4jFZZL3tjM7L7BsJxLKXtzA2buQPsD5Z6AeRgM_M/copy">Influencer Marketing Budget Calculator</a>
Cody Wittick: <a href="https://twitter.com/Cody_Wittick">Twitter‍</a>
Taylor Lagace: <a href="https://twitter.com/TaylorLagace">Twitter</a>

In this episode, we’ll be breaking down everything you need to know about the Influencer marketing budget calculator to help you effectively budget for the forthcoming year: [01:12]: Four quarter accounting principles [02:05]: Target breakdowns sheet [03:35]: Differences and the splits in the budget [06:18]: Influencer marketing budget and options [08:46]: Influence marketing budget recap Influencer Marketing Budget Calculator Cody Wittick: Twitter‍ Taylor Lagace: Twitter

In this episode, we’ll be breaking down everything you need to know about the Influencer marketing budget calculator to help you effectively budget for the forthcoming year:
<ul>
 <li>[01:12]: Four quarter accounting principles</li>
 <li>[02:05]: Target breakdowns sheet</li>
 <li>[03:35]: Differences and the splits in the budget</li>
 <li>[06:18]: Influencer marketing budget and options</li>
 <li>[08:46]: Influence marketing budget recap</li>
</ul> 
<a href="https://docs.google.com/spreadsheets/d/1uvJ4jFZZL3tjM7L7BsJxLKXtzA2buQPsD5Z6AeRgM_M/copy" rel="noopener noreferrer">Influencer Marketing Budget Calculator</a>
Cody Wittick: <a href="https://twitter.com/Cody_Wittick" rel="noopener noreferrer">Twitter‍</a>
Taylor Lagace: <a href="https://twitter.com/TaylorLagace" rel="noopener noreferrer">Twitter</a>

Ep #016: Influencer Marketing Budget Calculator

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

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Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&amp;Ms, Purdy &amp; Figg, Supergut, &amp; AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

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