In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help 
of micro-influencers, how he tripled its growth. 
 
[01:12] Introduction to Purdy & Figg.   
[02:08] Sibling dynamic in running a business. 
[04:47] Purdy & Figg’s origin story. 
[07:30] Stumbling across Kynship. 
[09:38] Jack’s approach to outsourcing. 
[13:18] Previous outsourcing experience. 
[16:16] Influencer stats to Purdy & Figg campaign. 
[18:28] The element of surprise. 
[20:46] Advise to brands. 
[23:07] Continual handholding with influencers. 
[25:14] Building a long-term community gem. 
[26:18] Influence of marketing goals. 
[28:10] The influencer pyramid theory. 
[30:17] Taylor’s remark. 
 
Cody Wittick: <a href="https://twitter.com/Cody_Wittick">Twitter</a> 
Taylor Lagace: <a href="https://twitter.com/TaylorLagace">Twitter</a>

In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help of micro-influencers, how he tripled its growth. [01:12] Introduction to Purdy & Figg. [02:08] Sibling dynamic in running a business. [04:47] Purdy & Figg’s origin story. [07:30] Stumbling across Kynship. [09:38] Jack’s approach to outsourcing. [13:18] Previous outsourcing experience. [16:16] Influencer stats to Purdy & Figg campaign. [18:28] The element of surprise. [20:46] Advise to brands. [23:07] Continual handholding with influencers. [25:14] Building a long-term community gem. [26:18] Influence of marketing goals. [28:10] The influencer pyramid theory. [30:17] Taylor’s remark. Cody Wittick: Twitter Taylor Lagace: Twitter

In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy &amp; Figg, and with the help 
of micro-influencers, how he tripled its growth. 
 
[01:12] Introduction to Purdy &amp; Figg. &nbsp; 
[02:08] Sibling dynamic in running a business. 
[04:47] Purdy &amp; Figg’s origin story. 
[07:30] Stumbling across Kynship. 
[09:38] Jack’s approach to outsourcing. 
[13:18] Previous outsourcing experience. 
[16:16] Influencer stats to Purdy &amp; Figg campaign. 
[18:28] The element of surprise. 
[20:46] Advise to brands. 
[23:07] Continual handholding with influencers. 
[25:14] Building a long-term community gem. 
[26:18] Influence of marketing goals. 
[28:10] The influencer pyramid theory. 
[30:17] Taylor’s remark. 
 
Cody Wittick: <a href="https://twitter.com/Cody_Wittick" rel="noopener noreferrer">Twitter</a> 
Taylor Lagace: <a href="https://twitter.com/TaylorLagace" rel="noopener noreferrer">Twitter</a>

Ep #017: Why Micro-Influencers Matter To Your Business (with Jack Rubin)

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

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Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&amp;Ms, Purdy &amp; Figg, Supergut, &amp; AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 

Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.

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Ep #017: Why Micro-Influencers Matter To Your Business (with Jack Rubin)

Ep #017: Why Micro-Influencers Matter To Your Business (with Jack Rubin)

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