The Bottom Line: Ecommerce Tactics for Profitable Growth

Ep #019: Increasing revenue by onboarding ambassadors (with Bren Daniel)

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In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.  

  • [01:31]: Introduction to Bren and Caraway
  • [05:06]: Affiliate commission budget
  • [05:49]: Caraway Influencer marketing team
  • [07:01]: Attribution for growth
  • [08:18]: Budget for other influencer projects
  • [10:10]: Dealing with leaked links
  • [12:51]: Defining an ambassador
  • [14:14]: One-off post vs long-term ambassadors
  • [17:16]: Caraway Inbound post rate
  • [19:56]: Other unique parts of the contract
  • [22:42]: Ambassadors' channel split
  • [25:52]: Performance under influencer content
  • [28:03]: Tech Stacks
  • [30:10]: Using Grin as a one-stop shop
  • [32:02]: Advice to brands getting into Influencer marketing


    • Cody Wittick: Twitter‍

    Taylor Lagace: Twitter

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    The Bottom Line: Ecommerce Tactics for Profitable GrowthBy Cody Wittick & Taylor Lagace
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