The Bottom Line: Ecommerce Tactics for Profitable Growth

Ep #020: Getting to seven figures by establishing partnerships (with Michael Brandt)

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In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business.


  • [04:35]: Michael's background in creating a product for a brand
  • [07:51]: Expenditure on HVMN influencer
  • [11:03]: Measuring the impact of an Influencer
  • [13:43]: Attributes of remarketing as a result of partnerships
  • [16:05]: Creating brand awareness through influencers' handles
  • [18:10]: Utilizing long-term relationships by partnering with influencers
  • [23:07]: Inspiring partnerships
  • [24:11]: Michael's role in the first partnership
  • [27:19]: Building sustaining relationships
  • [33:50]: Takeaways on brands that wanna work with influencers

    • Cody Wittick: Twitter‍

    Taylor Lagace: Twitter

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    The Bottom Line: Ecommerce Tactics for Profitable GrowthBy Cody Wittick & Taylor Lagace
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