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TIMESTAMPS
[03:36]: Dan’s background.
[08:20]: Create Wellness brand overview.
[09:57]: The launch progress & projected goal of Create.
[11:15]: Marketing channels.
[13:45]: Utilizing relationships in pitching Create.
[15:30]: Dan's philosophy.
[19:13]: Feedback from Influencers.
[24:00]: Facebook ban on Create's ad account
[26:51]: Issue at the beginning of launching ads.
[27:49]: Eye opener for launching creative pieces for Create
[29:57]: Facebook ad performance.
[32:03]: Lessons from product launch.
[35:45]: Subscription model for acquiring more customers.
[37:22]: Advice to brands.
KEY LESSONS & QUOTES
“Creative drives company brand, company brand then drives creative” – Dan McCormick
“The top-down approach has its place in a company, but there's also a place for listening to who your product resonates with and then building from that.” - Dan McCormick
“It’s not worth doing pay for post influencer in your first 6-12 months until you don't need very strict ROAS calculations on what that placement's going to get you.” – Dan McCormick
Cody Wittick: Twitter
Taylor Lagace: Twitter
Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS!
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1616 ratings
TIMESTAMPS
[03:36]: Dan’s background.
[08:20]: Create Wellness brand overview.
[09:57]: The launch progress & projected goal of Create.
[11:15]: Marketing channels.
[13:45]: Utilizing relationships in pitching Create.
[15:30]: Dan's philosophy.
[19:13]: Feedback from Influencers.
[24:00]: Facebook ban on Create's ad account
[26:51]: Issue at the beginning of launching ads.
[27:49]: Eye opener for launching creative pieces for Create
[29:57]: Facebook ad performance.
[32:03]: Lessons from product launch.
[35:45]: Subscription model for acquiring more customers.
[37:22]: Advice to brands.
KEY LESSONS & QUOTES
“Creative drives company brand, company brand then drives creative” – Dan McCormick
“The top-down approach has its place in a company, but there's also a place for listening to who your product resonates with and then building from that.” - Dan McCormick
“It’s not worth doing pay for post influencer in your first 6-12 months until you don't need very strict ROAS calculations on what that placement's going to get you.” – Dan McCormick
Cody Wittick: Twitter
Taylor Lagace: Twitter
Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS!
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