[03:36]: Dan’s background.

[08:20]: Create Wellness brand overview.

[09:57]: The launch progress & projected goal of Create.

[11:15]: Marketing channels.

[13:45]: Utilizing relationships in pitching Create.

[15:30]: Dan's philosophy.

[19:13]: Feedback from Influencers.

[24:00]: Facebook ban on Create's ad account

[26:51]: Issue at the beginning of launching ads.

[27:49]: Eye opener for launching creative pieces for Create

[29:57]: Facebook ad performance.

[32:03]: Lessons from product launch.

[35:45]: Subscription model for acquiring more customers.

[37:22]: Advice to brands.

“Creative drives company brand, company brand then drives creative” – Dan McCormick

“The top-down approach has its place in a company, but there's also a place for listening to who your product resonates with and then building from that.” - Dan McCormick

“It’s not worth doing pay for post influencer in your first 6-12 months until you don't need very strict ROAS calculations on what that placement's going to get you.” – Dan McCormick